Teads is excited to share eye-opening insights from our backstage interview with Alina Hambrick, Performance Media Manager at HP, during the Brand Innovators LA Media Summit!
Alina discussed HP’s media strategy and focus on ensuring that its campaign speaks directly to its target audiences by personalizing its messaging across various channels such as digital out-of-home, social, and programmatic, ensuring that the core message is tailored for each platform.
But how can it ensure that its message is landing where it needs to? According to Alina, data and incrementality play a key part in helping HP measure success, identify top-performing channels, and ensure that its upper and mid-to-low funnel tactics are working in synergy.
Looking to the future, HP aims to expand its partnerships, reach younger audiences, and revamp its brand perception as a modern and innovative brand, with a focus on the retail space to drive further brand engagement.
Check out the interview to learn more about how HP plans to continue to evolve and connect with audiences across all media! Stay tuned for more on Backstage with Teads.