What an inspiring and enlightening discussion between Natalie Bastian, Teads’ Global CMO, and Paul Woolmington, CEO of Canvas Worldwide at Brand Innovators’ LA Media Summit!
The heart of the conversation was all about the power of customer journeys, where content, context, and contact seamlessly come together. Paul emphasized the importance of understanding the cultural context in which customers live their lives, embracing the data layer, and honing in on the three C’s: content, context, and contact
In today’s ever-evolving media landscape, one major challenge that was brought to the forefront is the deprecation of cookies. This sense of urgency has pushed brands to lean in even more and seek ways to activate quickly.
During these times of broader macroeconomic challenges, Paul urged brands not to lose sight of their long-term vision and the importance of brand-building and striking a balance between sales and brand development.
Check out the full video to learn how brands can navigate these challenges and carve a path toward sustainable growth and success through collaborative efforts, data-driven insights, and staying true to brand values. Stay tuned for more on Backstage with Teads.