The holiday season only comes once a year — and if your brand doesn’t own the moment, someone else will. Amid the rush of deals, gifting, and glittering creative, the brands that win Q4 are the ones that show up in the right place, at the right time, with the right story.
That’s where Teads Reachcast comes in. Available in Teads Ad Manager, Reachcast makes it easy for advertisers to own a moment — transforming short bursts of attention into lasting brand impact through Teads proprietary InRead placements on premium publisher pages.
Q4 is Bursting with Opportunity
The end of the year is when attention (and ad spend) peak. Consumers are ready to celebrate, shop, and spend. In fact, 9 in 10 say they’ll spend more this holiday season than last.1
It’s an incredible opportunity, but it’s also a crowded one. Competing for attention means you need focus, not just frequency. To stand out, your brand must show up with purpose — aligning to moments that matter and stories that resonate.
As attention spans continue to shrink, brands that lean into cultural, social, and seasonal moments see better results. It’s not about being the loudest or maxing out your frequency — it’s about being remembered.
- +25% higher engagement from ads placed during meaningful cultural or seasonal moments.2
- +5% more consumer attention can lead to a +40% lift in brand awareness.3
- 15–20% ROI lift when brands personalize messaging around real-world events.4
Reachcast Allows you to Own the Moment
When every impression counts, Reachcast helps you make them unforgettable. Built directly into Teads Ad Manager, it lets you take control of premium moments across the open internet — whether it’s holiday gifting, travel, or year-end shopping.
What makes Reachcast different:
- Unmatched Contextual Relevance: Tailor your campaign to specific moments, categories, or conversations for maximum precision.
- Guaranteed High-Volume Impressions: Reach premium audiences across InRead placements in trusted editorial environments.
- Effortless Self-Serve Access: Activate and monitor directly in Teads Ad Manager in just a few clicks.
You Don’t Just Buy Impressions — You Own Time
With Reachcast, your brand owns more than impressions — it owns a dedicated window of consumer attention. You’ll secure 24-hour increments of up to 90% of total impressions in relevant contexts that align with your product or service.
For that block of time, your brand becomes the presence consumers see and remember. It’s exclusivity that feels like an event — the kind of scarcity that drives real recall.
How Reachcast Cuts Through the Holiday Clutter
Most holiday campaigns try to be everywhere for weeks on end. Reachcast flips that strategy by favoring concentrated, high-quality bursts that dominate attention instead of blending in.
- Scarcity drives memory. Your spotlight window makes your brand feel exclusive
- Premium context reduces ad avoidance. Trusted environments and contextual alignment increase relevance and impact
- Formats built for attention. Viewable InRead video and display deliver sight, sound, and story — not just impressions.
- Cross-screen dominance. Pair your Reachcast with CTV to reach people across mobile, desktop, and the biggest screen in the home for maximum impact.
With insights from Teads Media Barometer, you can pinpoint exactly when and where to activate — turning planning into precision.
Deliver the Moment That Defines Your Q4
Q4 isn’t about being louder — it’s about being smarter. With Teads Reachcast, you can deliver the reach, outcomes, and share of voice your brand deserves during the year’s most competitive season.
Own the moment. Own the context. Own the holidays.
Reachcast is available self-serve in Teads Ad Manager — ready when you are to make this season your biggest yet.
Reach out to learn how you can own the moment with a Teads Reachcast this quarter.
¹ Teads Research, 2025
² Nielsen, The Power of Cultural Moments in Advertising
³ ADM Group, Consumer Behaviour Trends 2024
⁴ McKinsey & Company, Personalization and Consumer Trust 2024