Retail media is growing rapidly, but accessing it remains complex. Advertisers often need to navigate separate platforms and workflows for each retail network, limiting their ability to activate campaigns efficiently and at scale.
Expanded access to Walmart Connect is the latest step in Teads’ effort to simplify retail media buying. Now live, Teads clients can access Sponsored Products, Sponsored Brands, Sponsored Videos and Onsite Display across Walmart.com and the Walmart app.
Bringing Walmart Connect to Teads Advertisers
Through Teads Ad Manager, brands can activate Walmart Connect solutions within familiar campaign workflows and reach customers as they search, discover and shop across Walmart’s digital properties.
This offering combines Walmart Connect’s high-intent retail environments with Teads’ global advertiser relationships, creating a direct path for brands to engage shoppers closer to the point of purchase.
Making Onsite Retail Media Easier to Activate
Retail media platforms have traditionally operated separately from the systems advertisers use for their broader digital investments. This creates additional work for teams managing budgets, creative assets and reporting across multiple networks.
With Sponsored Products, Sponsored Brands, Sponsored Videos and Onsite Display available through Teads Ad Manager, advertisers can simplify campaign management and more easily incorporate Walmart Connect into their media plans.
Advertisers benefit from streamlined activation, access to prominent placements across the shopping journey and measurement connected to Walmart sales outcomes.
Advancing Teads’ Retail Media Strategy
The Walmart Connect launch builds on Teads’ work to open more onsite retail media opportunities to its clients. In 2025, Teads partnered with Pentaleap to bring programmatic access to Sponsored Product Ads across multiple retail networks.
Adding Walmart Connect broadens the range of onsite retail media formats available through Teads, giving brands more ways to influence product discovery and purchase consideration.
As retail media evolves, Teads will continue helping advertisers access valuable retail environments with greater simplicity, flexibility and control.