Elevating the Open Internet with Quality Data Solutions
In today’s privacy-first, trust-driven advertising ecosystem, unlocking meaningful outcomes hinges on access to quality data and scalable identity solutions. It’s been our mission at Teads – giving advertisers the tools to reach real people, in premium environments, at scale – to elevate those outcomes at every opportunity.
Our partnership with Lotame, a global leader in data enrichment and identity resolution, furthers this commitment. Together, we’re enhancing how advertisers activate audiences across Teads’ omnichannel platform, strengthening both our global data footprint and advanced identity capabilities.
This collaboration is anchored by two key Lotame solutions that directly address the challenges facing advertisers:
- Global Data Marketplace Built on Quality & Scale
Lotame’s data marketplace spans 109 countries and pulls from over 100 data sources, making it one of the most comprehensive in the industry. By integrating with their marketplace, we can offer clients rich third-party audience segments across every major global region. Advertisers benefit from consistent, high-quality audience data, more precise targeting, greater efficiency, and better campaign outcomes across our extensive global network.
- Future-Proofing with Lotame Panorama ID™
As the industry moves to more scalable, precise solutions, Lotame Panorama ID helps extend addressability in Teads’ omnichannel platform, enhancing coverage across our vast publisher network, and improving capabilities for onboarding and activating advertisers’ valuable first-party data.
Delivering True Outcomes at Scale
Lotame already delivers up to 2X more scale compared to campaigns relying solely on legacy cookie-based methods. Our partnership enables brands to connect with audiences safely and transparently across our premium, open internet environments.
“Our partnership addresses two critical advertiser needs: accessing quality audience data at scale and delivering precise reach globally,” said James Colborn, VP of Data at Teads. “By integrating Lotame’s expansive data marketplace and adopting the Panorama ID, we’re equipping brands with the tools they need to connect with the right audiences across the open web — all within Teads’ omnichannel platform.”
With this collaboration, brands can activate their own first-party data or leverage quality audiences — all while reaching consumers across Teads’ massive footprint of premium publishers.
“We’re thrilled to be partnering with the new Teads — a company that shares our vision for a more addressable and privacy-conscious web,” said Chris Hogg, Chief Revenue Officer at Lotame. “With our global data and identity infrastructure, we’re excited to support Teads as they continue to lead with privacy-first innovation and scalable audience solutions.”
Looking Ahead: Innovation for the Open Internet
Our partnership with Lotame reinforces Teads’ commitment to building future-ready solutions that balance privacy, scale, and outcome-driven advertising. As the omnichannel platform for the open internet, we’re investing in solutions that help advertisers drive measurable outcomes — while also committing to protecting consumer privacy.
For more information about how this partnership can enhance your advertising campaigns and drive true outcomes, please contact your Teads representative.
Sources:
¹ “Publicis to Acquire Lotame: The World’s Leading Independent End-to-End Data Solution.” ExchangeWire, 6 Mar. 2025,
² Lotame. Internal case study data. Average of 2x and higher reach.