NEW YORK, April 2, 2026 — Teads, the omnichannel outcomes platform, today announced the expansion of its partnership with NewsGuard, the global leader in information reliability, to further enhance inventory quality and brand safety across supported markets within its global advertising marketplace. Through this expanded partnership, Teads will apply NewsGuard’s human-vetted reliability ratings across its supply to help ensure advertisers confidently support high-quality journalism while avoiding low-quality or unreliable information environments.
As a premium media platform committed to a curated ecosystem, Teads has long prioritized the quality of the publishers it represents. By expanding its use of NewsGuard’s data across its supply, Teads provides its brand and agency partners with an additional layer of protection — moving beyond traditional, automated keyword blocking toward a more nuanced, data-driven approach to brand safety and inventory quality.
NewsGuard’s ratings are conducted by a team of trained analysts who review news and information sites across supported English, French, German, and Italian-language markets — including the US, UK, Canada, Australia, New Zealand, France, Germany, Austria, and Italy — based on nine apolitical, journalistic criteria such as whether a site repeatedly publishes false content, regularly corrects errors, and maintains transparency about its ownership and financing. This human-led methodology enables Teads to consistently evaluate news and information environments where ads may appear and prioritize credible, transparent sources. It adds an additional layer of insight to Teads’ broader quality controls designed to reduce exposure to low-value or “Made-for-Advertising” (MFA) environments and sources that lack accountability.
“As the information landscape becomes more complex, advertisers need greater confidence in where their messages appear,” said Stephanie Himoff, Chief Commercial Supply Officer at Teads. “Strengthening our collaboration with NewsGuard helps us scale smarter decisioning across our global supply, rewarding credible publishers and creating more meaningful outcomes for brands on the open internet.”
“We’re excited to expand our partnership with Teads and extend NewsGuard’s human-reviewed reliability ratings across their full global supply,” said Eric Martin, EVP of Sales and Partnerships at NewsGuard. “By applying independent, apolitical analysis to news and information sites where ads may appear, Teads is giving advertisers greater confidence that their campaigns are aligned with credible, transparent publishers. At a time when automated content and low-quality inventory are proliferating, this kind of human-verified, reliability-first approach is critical to rewarding quality and protecting the integrity of the digital advertising ecosystem.”
This expanded partnership underscores Teads’ ongoing mission to provide a premium and effective environment for both publishers and advertisers by maintaining the highest standards of inventory quality and brand safety.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to possible or assumed future results of our business, financial condition, results of operations, liquidity, plans and objectives. You can generally identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “guidance,” “outlook,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “foresee,” “potential” or “continue” or the negative of these terms or other similar expressions that concern our expectations, strategy, plans or intentions.
We have based these forward-looking statements largely on our current expectations and projections regarding future events and trends that we believe may affect our business, financial condition and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors, including but not limited to: the risk that our market research and consumer trend analyses may not accurately predict future advertiser behavior or campaign performance; the risk that macroeconomic conditions may impact advertising spend around major sporting events; the highly competitive nature of the digital advertising industry; and the other important risks described in the section entitled “Risk Factors” and elsewhere in the Annual Report on Form 10-K filed for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the “SEC”), which is available on our website at https://investors.teads.com/ and on the SEC’s website at www.sec.gov.
Accordingly, you should not rely upon forward-looking statements as predictions of future events. We cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events or circumstances could differ materially from those projected in the forward-looking statements. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. We do not assume any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
About Teads
Teads Holding Co. (“Teads”) (Nasdaq: TEAD) is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for full funnel objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1,700 people in 30+ countries.
For more information, visit www.teads.com.
About NewsGuard
NewsGuard helps consumers and enterprises find reliable information online with transparent and apolitical data and tools. Founded in 2018 by media entrepreneur and award-winning journalist Steven Brill and former Wall Street Journal Publisher Gordon Crovitz, NewsGuard’s global staff of information reliability analysts has collected, updated, and deployed more than 7 million data points on more than 35,000 news and information sources, and cataloged and tracked all the top false narratives spreading online.
NewsGuard’s continuously updated, real-time datasets are available for license by technology companies, researchers, and others concerned about defending against foreign malign influence and ensuring information integrity.