The second Global TAMbassador Summit brought our Teads Ad Manager community together in Montpellier for a few energizing days of collaboration and insight. More than 30 TAMbassadors from 10 countries and 4 continents joined us at our product hub—an exclusive group of power users and strategic clients who help push the platform forward.
This gathering has become an anchor in our TAM journey and product vision offering a unique opportunity to:
- Gather valuable insights to help shape the 2026 product roadmap.
- Better understand our users, how they leverage Teads Ad Manager, and what their day-to-day challenges look like.
- Strengthen relationships with our top users and agency partners.
The response said it all: attendees gave the event an average score of 4.8 out of 5, and every participant said they’d recommend it to a colleague—clear proof that the content landed and the TAMbassador community keeps getting stronger.
Co-Creating the Future of TAM
Over two days, TAMbassadors rolled up their sleeves in a series of hands-on sessions built to spark fresh thinking, invite open dialogue, and co-create solutions that will make Teads Ad Manager even more powerful. Each workshop tackled a key challenge shaping the future of advertising, blending real-world experience with forward-looking ideas.
This year’s focus areas included:
- Supercharge Yourself with AI – unlocking smarter ways to plan, optimize, and measure campaigns.
- From Planning to Reporting: Designing the Workflow of the Future – streamlining processes for greater efficiency.
- Welcome to the Bottom! (of the Funnel) – exploring how TAM can drive performance and outcomes across the funnel.
- Getting Reach Right: How Advertisers Win with Smarter Reach & Frequency – achieving balance between scale and precision.
- Omnichannel: The Untold Story – building a truly connected platform experience.
Looking Ahead
The Global TAMbassador Summit 2025 reaffirmed the importance of listening, learning, and innovating together. The insights and ideas gathered will directly shape the 2026 TAM roadmap, ensuring Teads Ad Manager continues to evolve in ways that meet the real-world needs of its global users. In the coming months, the product team will translate these discussions into concrete priorities, turning feedback into features and enhancements that empower our community and drive future growth.
We look forward to seeing how this incredible community will keep pushing boundaries, driving innovation, and shaping the future of digital advertising with us.
See how Teads Ad Manager can power your campaigns here