In this Talks with Teads episode, Rachael Zaluzec, Chief Marketing Officer and Senior Vice President at Volkswagen of America, joins Henner Blömer, Teads’ Global VP of Automotive, from the New York Auto Show to discuss how Volkswagen is rethinking the driver experience with smarter, more user-friendly technology.
Beyond Question and Answer
Rachael emphasizes that Volkswagen’s focus goes further than a simple Q&A tool. Visual elements within the myVW app add context, helping drivers see exactly what is happening with their vehicle. This visual support goes a long way in reducing anxiety and frustration. Rather than calling a dealership or searching online, drivers can get answers instantly, right from their phone.
Fostering Ongoing Connections
Another key point Rachael discusses is how these technologies build a deeper relationship between Volkswagen and its customers. When drivers can resolve small worries on their own, it creates a sense of trust and empowerment. Rachael notes that these frequent, helpful touchpoints keep people engaged with the brand well beyond the initial purchase — turning ownership into a more connected and ongoing relationship.
Looking Ahead
This conversation also touches on the broader vision for Volkswagen: making driving simpler and more enjoyable through innovation that feels accessible. By removing obstacles and giving drivers the tools to decode their vehicle’s systems easily, Volkswagen hopes to build a smoother, more confident experience for everyone behind the wheel.
For more conversations with industry leaders, explore the full Talks with Teads series.