In this episode of Talks with Teads, Paul Woolmington, CEO of Canvas Worldwide, sits down with Natalie Bastian, Teads’ Global CMO, to explore the dynamic shifts in advertising and media as we dive into 2025. From the latest technological advancements to the increasing importance of purpose-driven storytelling, Paul shares his expert perspective on what marketers should prioritize to thrive in today’s fast-evolving ecosystem.
Key Insights:
The Future of Media
Paul highlights the innovations that are transforming media experiences, emphasizing immersive formats that captivate audiences while enhancing effectiveness. From connected TV to advanced measurement tools, these advancements empower marketers to deliver results with precision.
Navigating Complexity
As the digital landscape becomes increasingly intricate, Paul discusses the need for simplicity in strategies. By focusing on core objectives and leveraging streamlined approaches, brands can cut through the noise to engage tech-savvy consumers effectively.
Purposeful Storytelling
One of the standout themes is the importance of aligning brand narratives with consumer values. Paul stresses that today’s audiences expect more than just products; they want brands to champion causes and stand for something meaningful. This alignment builds trust and fosters deeper emotional connections.
Brand Safety & Trust
With increasing scrutiny on where ads appear, Paul emphasizes the importance of brand safety in today’s media landscape. He discusses strategies for ensuring that advertising investments are placed in high-quality, brand-safe environments to maintain consumer trust and credibility.
For more insights on the latest trends in marketing, media, and tech, explore our Talks With Teads series.