In this Talks with Teads episode, Sunny Nguyen, Head of Brand Media and Senior Paid Media Lead at Pinterest, joins Katie Secret, EVP of Global Marketing & GTM Strategy at Teads, to discuss how Pinterest is aligning user growth with advertising effectiveness through smarter measurement. From streamlining internal tools to supporting partners with Marketing Mix Modeling (MMM), Pinterest is building the infrastructure to tie engagement and revenue to meaningful business outcomes.
Key Insights
User Growth Starts with Engagement
For Pinterest, monthly active users aren’t just a metric—they’re a North Star. Sunny highlights that the platform’s success begins with scaling real, intentional engagement. As new features roll out, Pinterest is focused on increasing both reach and relevance to keep users active and inspired.
Tying Growth to Advertising Outcomes
As Pinterest expands its advertiser partnerships, it’s focused on more than just impressions—it’s about delivering real value across the funnel. Sunny explains that growth in ad revenue is directly tied to how well Pinterest can demonstrate business impact. That means creating tools that connect user activity, product engagement, and ad performance into one clear measurement framework. It’s not just about driving spend—it’s about helping brands understand what’s working and why.
Measurement That Works Across Teams
Pinterest is tackling one of the industry’s most common challenges: fragmented measurement. The team is building internal systems that unify performance data, user engagement, and brand impact. This effort includes Marketing Mix Modeling (MMM) tools available in Pinterest Ads Manager, allowing advertisers to assess both paid and organic media across campaigns in a holistic way.
The Future: One Platform, One Framework
Sunny emphasizes that Pinterest’s goal is to create a one-stop shop for insights—bringing together data from across the user journey and making it accessible to internal teams and advertisers alike. This unified approach ensures decisions are made based on a complete picture, not disconnected reports.
For more conversations with industry leaders, explore the full Talks with Teads series.