In this Talks with Teads episode, Allyson Witherspoon, Chief Marketing Officer of Nissan U.S., joins Henner Blömer, Teads’ Global VP of Automotive, for a conversation from the floor of the New York Auto Show. Allyson shares how Nissan is staying true to its core values of performance and innovation while navigating the shift to electric vehicles and introducing a wave of new models. At the heart of Nissan’s approach: let the product lead the story.
Key Insights
Performance and Innovation in Motion
Nissan has long been associated with cutting-edge engineering and performance, and according to Allyson, those values are more relevant than ever in a rapidly transforming automotive landscape. With a robust product pipeline and an ongoing “product offensive,” the brand is leaning into its cars to tell the story. “You can really tell a lot of innovation and performance stories through our products,” she notes, underscoring how vehicles themselves are the best ambassadors of Nissan’s mission.
Electrification with Purpose
As EVs become a growing focus across the industry, Nissan is doubling down on communicating its innovations in a way that feels grounded and authentic. Rather than marketing EVs in isolation, Allyson emphasizes integrating them into the broader performance narrative—demonstrating how electrification enhances the driving experience rather than replacing it.
Letting the Product Speak
For Nissan, the key to impactful marketing isn’t about flashy campaigns—it’s about letting the product do the talking. With a wave of new models hitting the market, Allyson believes in the power of storytelling that starts with what drivers actually care about: what the car can do, how it performs, and how it makes them feel. “There’s so much to say just by showing what’s under the hood,” she says.
For more conversations with industry leaders, explore the full Talks with Teads series.