In this Talks With Teads conversation, Jan Weinstein, EVP at Publicis Health Media, shares how consumer control and real-world impact are reshaping healthcare marketing. With more than two decades in media, Jan reflects on the evolving role of patients and the profound responsibility marketers carry when health outcomes are at stake.
Key Insights
Patients Drive the Experience
Jan points to a major shift: patients and consumers now hold far more influence over how and when they engage with marketing. Their ability to shape their own experience means strategies must be flexible, respectful, and ready to meet audiences where they are.
External Forces Matter
Government policy, market access, and other outside factors can change the effectiveness of any campaign. Successful healthcare media planning demands constant awareness of these forces, even when they’re beyond a marketer’s direct control.
Campaigns Can Save Lives
Jan recalls an early mental health campaign where a single message helped prevent a suicide. That moment underscores how healthcare marketing is about more than impressions and clicks—it can literally change or save lives.
Purpose Guides Leadership
This experience fuels Jan’s leadership philosophy: teams must recognize the higher stakes of their work. Every campaign carries the potential to improve well-being, and that purpose should guide daily decisions and inspire innovation.
For more insights from industry leaders, explore the full Talks With Teads series.