Jessica Padula, Head of Marketing and Sustainability at Nespresso U.S., joins Natalie Bastian, Teads Global CMO, to discuss the intersection of data-driven insights, sustainability, and luxury branding. Their conversation sheds light on how Nespresso is innovating to meet modern consumer demands while maintaining its commitment to the planet.
Key Insights:
- Data Beyond Performance
Jess highlights the importance of using data not just for conversion metrics but for uncovering upstream consumer insights. She shares how Nespresso leverages omni-channel shopping data to understand consumer behaviors, personalizing experiences across boutiques and e-commerce. - From Data to Insights: Evolving Creative Strategies
Looking ahead to 2025, Nespresso plans to adopt a test-and-learn mindset, supported by AI, to refine creative campaigns. Jess emphasizes the value of iterative strategies to develop data-backed insights and build long-term brand value. - Sustainability as a Core Strategy
As both marketer and sustainability lead, Jess explains how Nespresso integrates environmental consciousness into its operations and marketing, ensuring that every customer interaction aligns with its values of quality and care for the planet.
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