Kicking off our ongoing Talks with Teads video series, offering marketers engaging insights and practical guidance by industry leaders, Teads Global CMO Natalie Bastian sits down with Co-CEO Jeremy Arditi to discuss how Teads can help drive business outcomes up and down the funnel with omnichannel reach across CTV to lower funnel.
Focused on quality media, a core pillar of Teads’ proposition revolves around evidence-based creative. According to Arditi, “creative accounts for such an important part of a media campaign’s success,” accounting for typically two-thirds of the success of a campaign.
Also touching on leveraging AI capabilities for creative, Arditi explains the “potential of generative AI is exponential in terms of its ability to create, in some cases, better creative or at least be constantly testing and learning, and ultimately focus on driving better business outcomes for a client’s needs.”