In this Talks With Teads conversation, Kat Dey, Co-Founder and President of Ettitude, explores how luxury and sustainability are no longer separate ideas.
Why Transparency Matters More Than Ever
Today’s shoppers are paying attention to every detail of a product’s journey — from materials and packaging to manufacturing practices, shipping distances, and overall environmental footprint. Consumers are informed, curious, and empowered. They expect brands to communicate openly and honestly about not just what they sell, but how those products come to life. This shift has made transparency a defining pillar of modern brand trust.
Key Takeaways for Advertisers and Marketers
- Transparency builds loyalty: Shoppers reward brands that clearly explain how products are made and the reasoning behind those decisions.
- Education shapes behavior: Consumers are eager to learn, compare, and understand the impact of their purchases.
- Responsibility elevates brand value: Sustainability now acts as a meaningful differentiator, especially within premium categories.
- Luxury is evolving: Audiences want products that feel beautiful and aligned with their values, expecting quality and conscience to go hand in hand.
For more insights from industry leaders, explore the full Talks With Teads series.