In this edition of Talks with Teads, Domenic Venuto, Chief of Product and Data at Horizon, joins Natalie Bastian, Teads Global CMO, at CES 2025 to explore the transformative role of AI, the importance of ethical innovation, and how interconnectivity is reshaping media and advertising. Domenic shares insights on leveraging data and technology responsibly to enhance customer experiences while fostering trust in a rapidly evolving, interconnected landscape.
Key Insights
AI-Driven Personalization and Interconnectivity
Domenic emphasized AI’s role in transforming vast data into actionable insights, enabling brands to anticipate consumer needs and deliver personalized experiences. Interconnectivity, now a reality, allows brands to follow consumers across connected touch points, offering seamless messaging while navigating the challenges of managing data ethically.
Balancing Innovation with Responsibility
Innovation must be matched with ethical practices, Domenic noted. Brands face the dual challenge of advancing technology while maintaining transparency and trust. Privacy-safe use of first-party data and clear value exchanges are critical to fostering positive consumer experiences and long-term trust.
The Future of Media Innovation
Looking ahead, Domenic highlighted the rapid pace of change driven by predictive AI and enhanced interconnectivity. While these advancements open new opportunities, he stressed the moral obligation to ensure technology serves consumers ethically, shaping a more responsible future for media and advertising.
For more insights on the latest trends in marketing, media, and tech, explore our Talks With Teads series.