During an insightful conversation at the 2024 LA Auto Show, Natalie Bastian, Teads’ Global CMO, sat down with Christina Park, VP of Sales, Strategic Accounts at Samba TV to explore the evolving CTV landscape. Samba TV is at the forefront of innovative automatic content recognition (ACR) technology and extensive global data set, transforming how advertisers approach media measurement and targeting. Together, they delve into the intersection of data, consumer trends, and technology, shaping the future of marketing in the automotive sector.
Key Insights:
Shifting Audiences: Traditional linear TV viewership is declining, with younger generations like Millennials and Gen Z moving toward streaming platforms. This shift is particularly notable among multicultural audiences, who are driving demand for content featuring diverse talent.
Live Sports’ Impact: The migration of live sports from linear TV to streaming platforms is creating a new audience dynamic. This shift is reshaping how viewers engage with both sports content and streaming services, opening up new opportunities for marketers.
Data-Driven Measurement: Samba TV’s ability to track consumer behavior across different platforms and environments allows auto marketers to target and measure outcomes effectively. With advanced tools for attribution and incremental reach, marketers can now tie campaign success to actual consumer actions, like website visits or vehicle purchases.
Stay tuned for more discussions with top industry leaders in our Talks With Teads series.