In this Talks With Teads conversation, Hemali Lakhani, Group Senior Vice President of Engagement Strategy at CMI Media Group, reflects on how healthcare and pharmaceutical marketing demands a unique balance of creativity, compliance, and consistency.
Key Insights
Integrity as a Brand Asset
In the Pharma industry, where regulation is constant and audiences expect transparency, ethics aren’t optional. Hemali emphasizes that integrity defines how a brand is perceived and becomes a competitive advantage. Trust builds market share as surely as reach and frequency.
Master the Fundamentals
Pharma marketers operate under intense scrutiny. Campaigns must launch on time, budgets must be airtight, and every detail needs documentation. Hemali calls these the “brilliant basics,” the foundation that allows creative ideas to survive legal and medical review and still make it to market.
Educate the Next Wave
Because the healthcare space is complex, onboarding and mentorship carry extra weight. Passing on best practices early ensures that junior teams understand both the stakes and the opportunity—critical for sustaining long-term growth in a heavily regulated category.
Reliable Partners Win
For pharma brands, consistency matters more than flash. Agencies and platforms that can deliver organized, dependable execution become trusted extensions of the brand, which is key when every campaign carries high compliance risk.
For more insights from industry leaders, explore the full Talks With Teads series.