In this episode of Talks With Teads, Dacy Yee, Chief Marketing Officer at Experian, joins us to explore what really matters in 2025 and 2026. In a time defined by AI breakthroughs, the collapse of the traditional funnel, and rising demand for values-led marketing, Dacy offers a refreshing perspective: don’t overcomplicate it- put people first.
Key Insights
Put the Customer at the Center
When asked for her top piece of advice for marketers, Dacy keeps it clear and actionable: “Make sure the customer is at the heart of every decision we make.” While AI continues to redefine how marketing operates, Dacy stresses that its true value lies in how it benefits the people on the other end. Innovation is only as powerful as its human impact.
Use AI Thoughtfully
Dacy acknowledges the pace of change and sees the opportunity: “It’s clear with AI that it’s an opportunity for marketers.” But rather than chasing every new tool, she urges marketers to focus on using technology in service of the customer experience—not just the bottom line.
Return to What Works
Amid rapid transformation, Dacy’s advice is striking in its simplicity: “Back to basics. It’s really, truly what matters.” Her call is for marketers to move past the noise, stay grounded in purpose, and focus on building meaningful, lasting connections with their audiences.
For more insights from industry leaders, explore our Talks With Teads series.