In this episode of Talks With Teads, Ali Amarsy, Chief Strategy Officer at Digitas North America, joins us to discuss the evolving pressures marketers are facing and how agencies and partners can offer real support. Set against a picturesque backdrop, the conversation brings urgency and optimism to the realities of modern marketing: tighter budgets, shorter timelines, and the need to do more with less.
Key Insights:
Marketing in a Time of Uncertainty
Ali speaks candidly about the pressure marketers are under in 2026. Brands are being asked to reduce spend, stay nimble, and still deliver results. The need for efficiency has never been greater—but so has the need for empathy. As Ali puts it, “They’re looking for solutions to stay in the game while reducing spend and staying nimble. And that’s where we need to be helpful.”
Being Helpful Is Strategic
This moment demands more than clever messaging—it requires support that removes friction. Ali shares that true impact comes from showing up with solutions that simplify processes, streamline efforts, and make life easier for marketers navigating uncertainty.
Responding with Purpose
While global tensions continue to affect the industry, Ali reminds us that response is within our control. “If I could switch those three things off—the pain in the world, which obviously isn’t visible here in this beautiful view—I would,” he reflects. “But since we can’t, we have to be more helpful in response.”
A Call for Solutions that Scale
For tech platforms, publishers, and partners, the call to action is clear: show up with offerings that drive real business outcomes, enable agility, and create space for brands to connect meaningfully with audiences—without unnecessary complexity.
For more insights on the latest trends in marketing, media, and tech, explore our Talks With Teads series