Teads’ own CMO Natalie Bastian, had the pleasure of interviewing Brittany Clauss, Director of Advertising and Social Strategy at United, where they discussed the airline’s latest brand campaign and the power of context in today’s media landscape.
United’s “Good Leads the Way” platform emphasizes sustainability and diversity as core values, driving their advertising strategy across various channels. With a focus on video content in linear, social, and digital spaces, United ensures the right message reaches the right audience in the right context.
As the industry prepares for the deprecation of cookies, Brittany shared how United is diligently preparing for the shift and exploring the potential of AI to streamline their creative process while maintaining a human touch in storytelling.
Check out the interview for engaging content from United as they continue to capture attention, spark conversations, and inspire travel!
Stay tuned for more on Backstage with Teads.