Teads is excited to speak with Tulani André, Global Lead for Social & Editorial at Prime Video & Amazon Studios at the Brand Innovators LA Media Summit! In an insightful chat with Teads’ Global CMO, Natalie Bastian, Tulani dove into the world of social strategies and adapting them to today’s dynamic environments.
One campaign that stands out is the “Culture Rated” campaign, which aims to reach black audiences in the social and digital space, with tailored content that resonates authentically.
Tulani shared the campaign’s secret sauce, which lies in understanding the specific audience, engaging them in conversations that feel authentic, and addressing their unique interests and preferences.
Tulani emphasized the significance of cohesion across all marketing channels to ensure a seamless viewer journey, capturing the audience’s interest and compelling them to explore further on other platforms.
At Amazon Studios, the integration of social media within the broader campaign planning process is key to building a deeper connection with audiences. Tulani’s expertise in social strategies, combined with collaboration and data insights, plays a pivotal role in shaping successful campaigns.
Check out the video and stay tuned for more media insights from the LA Media Summit!
Stay tuned for more on Backstage with Teads.