Love & Brands in the Time of Corona
Originally published on Adweek on March 18, 2020. Marketers are being called upon to rapidly adapt to a changing and uncertain world in light of
March 19, 2020
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Why Cookies Are Better for Users Than Social Data
Your consumers have gotten smart to retargeting tactics and tracking activities. To put it simply, they aren’t happy about it. Several months ago I clicked
January 24, 2020
Teads Unveils New Research for Beauty Marketers
Consumers in the US make meaningful purchase choices based on suitability, transparency and inclusion In a world of “social influencers,” what actually influences beauty consumers?
October 29, 2019
Teads unveils Teads for publishers (tfp) empowering publisher sales teams to massively scale video & display inventory
By: Eric Shih, Global Senior Vice President, Business Development, Teads We are at a critical point in the industry where the Duopoly are garnering the
September 19, 2019
Teads offers 100% viewability on VCPM and CPCV buys in collaboration with Oracle Moat
We are excited to share that, in collaboration with Oracle Data Cloud’s Moat services, we are now offering the ability for advertisers to measure the
July 30, 2019
AI In Advertising Should Not Be Another Black Box
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by
July 17, 2019
A Peek Under the Hood for Predictive Advertising
By: Lauren Douglass, VP Marketing, North America at Teads Artificial Intelligence has become an integral part of our daily lives, whether we’re aware of it
July 17, 2019
Evidence Based Creative and the Mysterious Case of the Iridescent Birds
Before I dive into what I mean when I talk about “Evidence Based Creative” let me begin by addressing an elephant in the room. I
July 17, 2019
Introducing Teads inVolve for 501c3 non-profit organizations
By: Meg Runeari, SVP of Operations at Teads and Key Contributor to MIX We launched the Media Inclusion Experience (MIX) in early 2019, after several months
July 17, 2019
5 Things Advertisers Need to Know to Stay Ahead of the Evolving Cookie Landscape
Teads’ Chief Commercial Officer, Jeremy Arditi talks about the changes made by Google Chrome’s privacy updates and how it will affect the advertising world. Last
May 23, 2019
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