Caroline Hugonenc Most marketers believe that audio is a critical element in making successful TV ads. But in a world where mobile has become our
Brand safety is one of the most important conversations happening in media today. Every week the news is full of emerging brand safety concerns, and
Co-authored by Phil Sumner and Graham Alexander IAB UK has released new measurement toolkit to help industry move beyond click through rates. As technology evolves,
The regional advertising technology industry gets a boost through this acquisition, which is also opening up new doors for MENA advertisers from both a reach
We are excited to share that today, we announced our exclusive global partnership with VICE Media to deliver both video and viewable display advertising across
Written by Phil Sumner In our recently undertaken work with Lumen, we showed that Teads has the potential to gain a lot more attention on
In 2011, Teads disrupted the digital video landscape with a simple and practical approach. We listened. We listened to users and created an ad experience
Written by Bertrand Cocallemen When I was asked to give my top predictions for advertising in 2019, I hesitated. Everyone writes about trends this time
As long as there have been international corporations there have been multi-market strategies allowing major brands to maintain a place in consumers’ minds wherever they
Written by Todd Tran Don’t worry, this post is not going to make you feel bad about eating sugar. It’s not about sugar at all.
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