Celebrating National Anti-Click-Through-Rate Day
Co-authored by Phil Sumner and Graham Alexander IAB UK has released new measurement toolkit to help industry move beyond click through rates. As technology evolves,
February 12, 2019 No Comments
Blog & News
Teads acquires Buzzeff and expands its global footprint to include the MENA region
The regional advertising technology industry gets a boost through this acquisition, which is also opening up new doors for MENA advertisers from both a reach
February 6, 2019 No Comments
TEADS SIGNS EXCLUSIVE GLOBAL PARTNERSHIP WITH VICE MEDIA
We are excited to share that today, we announced our exclusive global partnership with VICE Media to deliver both video and viewable display advertising across
January 31, 2019 No Comments
Are You Paying Attention?
Written by Phil Sumner In our recently undertaken work with Lumen, we showed that Teads has the potential to gain a lot more attention on
January 15, 2019 No Comments
Introducing MIX
In 2011, Teads disrupted the digital video landscape with a simple and practical approach. We listened. We listened to users and created an ad experience
January 7, 2019 No Comments
The Future of Advertising and How to Go Big in 2019
Written by Bertrand Cocallemen When I was asked to give my top predictions for advertising in 2019, I hesitated. Everyone writes about trends this time
January 4, 2019 No Comments
Is global planning still relevant in a world of hyper-personalisation?
As long as there have been international corporations there have been multi-market strategies allowing major brands to maintain a place in consumers’ minds wherever they
January 2, 2019 No Comments
UGC & Sugar, and the Resurgence of Real Media
Written by Todd Tran Don’t worry, this post is not going to make you feel bad about eating sugar. It’s not about sugar at all.
December 20, 2018 No Comments
6 Ways to Make 6-second Ads Work Harder
Written by Grant Gudgel About a year ago Christopher Heine of AdWeek declared the fourth quarter of 2017 as, “the incubator phase of the six-second
December 5, 2018 No Comments
Member blog: Digital Measurement: An Underutilised Growth Enabler
Growth of digital advertising is being held back; that is one of the main conclusions I draw from the Digital Brand Advertising and Measurement Report recently released by
November 27, 2018 No Comments
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