Teads Blog

Steven Sambrooks Discusses Current Methods of Measuring Advertising Effectiveness on IMA’s Podcast

In a recent episode of IMA's Real Talk podcast, Steven Sambrooks, Creative Strategy Director at Teads UK, discusses…

Talks with Teads | Scope3 on Exploring the Intersection of Data, Creativity, and Technology in Advertising

In the latest episode of Talks With Teads, Brian O'Kelley, Co-founder and CEO, Scope 3, a pioneer in the…

Teads MEA Collaborates with Dentsu MENA for Attention Measurement Test in Arabic Inventory

Dubai, UAE – 20 Aug, 2024 – Teads, the global media platform, is proud to announce its collaboration…

Case Study: Victoria’s Secret Partnered with Teads to Boosts Sales in Peru

During April 2024, Victoria’s Secret set out to boost sales of its mist and lotions product line in…

Talks with Teads | Parvati Vaish, Havas Media Network, on Data-Driven Creativity and the Future of AI in Advertising

In the latest episode of "Talks With Teads," filmed at Cannes Lions 2024, Natalie Bastian, Teads' Global CMO,…

Talks with Teads | Oliver Saunders, Wavemaker, on the Role of Context and Addressability in Media

In the latest episode of "Talks With Teads," filmed at Cannes Lions 2024, Natalie Bastian, Teads' Global CMO,…

Talks with Teads | Leah Meranus, CEO, Dentsu NA on Inspiration Campaigns, Storytelling, and the Power of AI

In the latest episode of "Talks With Teads," filmed at Cannes Lions 2024, Natalie Bastian, Teads' Global CMO,…

UK Politics vs Football: How Brands Can Connect with Audiences Around Cultural Moments

In the build up to Men's Euro's England vs Spain football game, content consumed about Gareth Southgate was…

Winning the Screen: Strategies and Insights for Olympic-Sized Visibility

Every four years, the Olympics captivate a global audience, creating a unique and engaged viewership opportunity with 206…

Google’s News, While Shocking, Changes Nothing… (or Changes Very Little)

The news that Google isn’t going to deprecate the cookie could finally mark the end of an 8…

Talks with Teads | Lynn Branigan, CEO, She Runs It on Diversity and Women in Leadership

In the latest episode of “Talks With Teads,” filmed at Cannes Lions,Lynn Branigan, President & CEO of She…

Research

Teads 2024 Publisher Cookieless Readiness Survey

The detrimental impact of third-party cookies on consumer privacy has been a hot industry topic for some time…