Warsaw – January 23, 2025 – Teads, the global media platform, and LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced an expansion of their exclusive partnership into Central and Eastern Europe (CEE). The expansion includes Poland, Romania, Czech Republic, Slovakia, Hungary, Croatia, Slovenia, Serbia, Bulgaria.
The partnership leverages LG Ad Solutions’ advanced technology and Teads’ omnichannel expertise to allow advertisers to reach premium audiences on LG Smart TVs across a wider region. Brands can now deliver impactful and engaging CTV campaigns through high-quality, brand-safe environments to a significant portion of the CEE market.
CTV Native places content directly within operating system screens, enabling advertisers to connect with audiences in the focused setting of the living room. By combining LG’s advanced CTV technology with Teads’ omnichannel expertise, brands can drive impactful connections on the largest screen in the home.
“As smart TVs solidify their role as the centerpiece of the connected household globally, expanding our exclusive partnership with Teads into Central and Eastern Europe further empowers brands to forge deeper connections with consumers in these key markets,” said Ed Wale, VP International at LG Ad Solutions. “By combining LG Ad Solutions’ direct-to-glass technology with Teads’ omnichannel expertise, this partnership enables advertisers to engage audiences with precision and impact on the largest screen in the home.”
This collaboration allows advertisers to access LG Ad Solutions’ high-impact native CTV formats like the LG Home Screen and reach a relevant audience with high visibility and strong attention. Teads’ holistic omnichannel platform, innovative creative solutions and comprehensive measurement tools ensure optimal results for brands while providing tailored insights through partnerships with trusted measurement leaders.
“Teads has been an invaluable partner in helping us access premium inventory, including innovative units like CTV Native placements on the home screens of premium TV sets across OEMs.” said Ramona Voicu, Head of Media HEINEKEN Romania. “This has allowed us to effectively expand our reach to new audiences while enhancing the overall performance of our omnichannel campaigns.”
“We are thrilled to extend our successful partnership with LG Ad Solutions into these key CEE markets,” said Mihai Bostinaru, MD CEE at Teads. “This expansion provides advertisers with unparalleled access to premium CTV inventory and advanced targeting capabilities, allowing them to connect with audiences in a meaningful and impactful way.”
About Teads
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.
For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments while improving the effectiveness and efficiency of digital ad transactions.
Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.
About LG Ad Solutions
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. By leveraging LG’s years of experience in delivering world-class smart TVs to consumers worldwide, LG Ad Solutions combines big TV audience data and Video AI to connect brands with audiences across all screens.