Who doesn’t love a nice scoop of ice cream on a hot summer day?
Listen in as Laura Jones, CMO at Instacart, chats with Jim Cooper, Editor in Chief at Digiday, about how e-commerce brands can turn a delicious summer treat, into real value.
Laura explains: “At Instacart, we can enhance the 4th of July barbecue experience by suggesting additional items like ice cream, and open up opportunities to build customer baskets and provide value not only to customers but also to advertising clients.”
A big thank you to Laura for the engaging and insightful talk in Cannes! Be sure to watch the full video, and stay tuned for more insightful discussion from Teads’ and Digiday’s CMO Series.