At Brand Innovators’ LA Media Summit, Natalie Bastian, Teads‘ Global CMO, had the pleasure of interviewing Patrick Benson, El Pollo Loco’s Director of Digital & Social about a mouthwatering campaign that sparked massive success – the Shredded Beef Birria campaign.
By leveraging influencers and TikTok, El Pollo Loco achieved record-breaking sales and impressive engagement, proving that authenticity and storytelling truly pay off!
With an evolving media landscape, El Pollo Loco has managed to strike a balance between digital and traditional channels, including Connected TV (CTV).
Looking ahead, El Pollo Loco aims to reach Gen Z audiences while staying true to their loyal customers, with a vision focused on modernizing its marketing mix while preserving its rich brand history.
Check out the full video to learn more about the evolving media landscape and the secrets behind El Pollo Loco’s success.
Stay tuned for more on Backstage with Teads.