As part of Teads’ ongoing video series, Talks with Teads, Global CMO Natalie Bastian sits down with Chief Product Officer Remi Cackel to talk innovation and Teads’ premium position to deliver media effectiveness and control for clients.
According to Remi, the hot topic of AI has always been a part of Teads’ DNA beyond being capable of predicting and optimizing outcomes.
“It’s a tool that supports decision making or key mechanisms such as creation and management…knowledge, test and control are the three steps for all marketers to take the most of AI,” Remi explains.
Watch Remi’s first of three Talks with Teads interviews explaining AI as an enhancement for what Teads as a company already does for its clients.