Cannes was full of lively discussion, including the conversation between Jim Cooper, Editor in Chief at Digiday, and Michael Carr Senior Director of Global Media at Microsoft about the power of CTV.
Michael explained how CTV offers brands and media the chance to expand their reach and enhance targeting capabilities, IF, they can leverage its full potential.
“I think CTV is a massive opportunity for us to increase our reach, and also find the addressability that we need on the targeting side.” – Michael Carr
Watch the full discussion and check out our blog for more exciting discussions and innovative ideas from Teads’ and Digiday’s CMO Series!