The Barbie movie is out now, and Teads got the inside scoop on how the movie factors into Mattel’s broader media mix with Dave Rosenblum, VP of Global Media, during the Brand Innovators LA Media Summit at Canvas Worldwide.
In addition to the much-anticipated movie launch, we dove into the evolving nature of OTT and connected TV and how it has revolutionized Mattel’s broader media strategy. As Dave pointed out, kids’ TV ratings have been declining significantly since 2006, making digital video and OTT the go-to channels for kids’ content consumption.
At Mattel, embracing this digital shift has become crucial for reaching and engaging younger audiences effectively.
Check out the full video to find out how Mattel is leveraging the power of OTT and connected TV to create unforgettable experiences for kids (and Barbie fans) around the world!
Stay tuned for more on Backstage with Teads.