DPG Media Group’s brands – HLN, 7sur7 and De Morgen – are renewing their partnership with Teads for the exclusive monetization of their editorial content using 100% outstream video advertising format. This partnership, in place since 2016, covers all environments and the outstream video format offered by Teads.
Brussels, 7th of March, 2023 – Teads, the global media platform, announces the renewal of its partnership with DPG Media for the monetization of its editorial content through the inRead ad format, within the article. By bringing together the largest Belgian and international media, Teads enables brands to reach a massive audience of 1.9 billion Internet users every month. As the leading Belgian publisher in terms of audience, DPG Media represents and markets powerful media brands, informing and entertaining 5.5 million Belgians every month, including 4.1 million Flemings, or 83% of web surfers.
This deal aims at keeping on supporting brands such as HLN, 7sur7 and De Morgen with effective monetization solutions for their online editorial content, thanks to the outstream video format offered by Teads, across all environments (Web, In-App, and Mobile Web).
“We are proud to be the exclusive partner of DPG Media since we launched our solutions within the Belgian market in 2016, and to be able to support strong media brands in the monetization of their outstream video inventory,” comments Diego Quesada, Country Manager at Teads Belgium.
“We are renewing our partnership with Teads, the leader of outstream video format. This exclusive partnership relies on the confidence DPG has in Teads’ ability to guarantee a qualitative advertising experience to its users, one of the main requirements as a publisher,” adds Arnout Van Damme, Head of Yield, Adtech and Development at DPG Media.