As a key digital partner for Heineken, Teads proudly supports its innovators worldwide. The Teads Brand Innovator Awards reflect Heineken’s strategy to inspire innovation and pioneer new brand-building methods across the world.
These awards recognize excellence in Creativity, Data, Measurement and Campaign Orchestration. Judged by senior leaders from Heineken, Dentsu, and Teads, they aim to celebrate the most innovative utilization of Teads solutions in Heineken campaign activations.
The reward? Winners were able to further develop their innovation skills by attending Teads Converge, a flagship event that includes a visit to Teads’ tech campus in Montpellier.
By prioritizing innovation across digital platforms, Heineken is establishing new standards for brand-building in the digital age, underscoring that innovation is pivotal to the future of brand development.
Watch the video below featuring the winners and their experience in Montpellier: