Success Story

Client

Quality Site Traffic Leads to 230% ROI for TORRAS

-90%

CPA vs. social

230%

ROI (Higher than Facebook)

Industry

Tech

Business Size

Large Business

Outcomes

Online Conversions

Region

APAC

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Introduction

TORRAS, a brand renowned for creating innovative and user-friendly accessories for smartphones and other tech gadgets, has captivated over 100 million customers worldwide, serving more than 40 countries with its distinctive designs.

The Challenge

Facing the challenge of expanding its e-commerce reach, TORRAS recognized the need to connect with high-value customers in key international markets. Germany and Japan among them, the brand turned to Teads to efficiently engage high-quality audiences for meaningful site visits.

The Solution

To achieve this goal, TORRAS leveraged Conversion Bid Strategy, which automatically tailored the bidding approach to consistently meet its target CPA. This smart optimization effectively funnelled users with a keen interest in enhancing their daily tech essentials and a high propensity to purchase directly to the TORRAS website.

Additionally, the use of the Carousel format allowed TORRAS to highlight each product with its own title and CTA, making the user experience more interactive and informative. This format not only captured the interest of potential customers but also significantly improved conversion rates.

In Our Clients' Words

"Collaborating with various platforms was key to achieve our business objectives, but the results we’ve seen from Teads have been particularly astounding. We recognize that securing high-value customers is crucial not only for our immediate goals but also for the sustained success of our business. We’re grateful for Teads’ exceptional advertising technology and the dedication of its team members."

Don Chen

Senior Advertising Optimization Specialist, TORRAS Global