Success Story

Client

Augmenting Awareness and Favorability for Lenovo Yoga Slim 7i Aura Launch

Attention (APM) vs. Lumen benchmark

+65%

Time spent vs. benchmark

+10%

Ad recall

+12%

Favorability

Industry

Tech

Business Size

Large Business

Outcomes

Awareness

Region

EMEA

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The Challenge

Teads supported Lenovo in the launch of the new Yoga Slim 7i Aura Edition laptop, designed with Intel. Promoted in Italy, Poland, the Nordics, and the United Kingdom, the campaign intended to increase awareness and favorability.

The Solution

Using an innovative advertising format, the laptop was presented in 3D, with interactive hotspots highlighting its key features. Furthermore, thanks to the use of augmented reality (AR), consumers were able to virtually place the new Lenovo Aura Edition on their desks to experience it up close.

The campaign highlighted the Lenovo Yoga Slim 7i Aura Edition’s distinctive features – from its high performance and refined design to the features enabled by integrated artificial intelligence – helping guide consumers in their purchasing decisions.

In Our Clients' Words

"At Lenovo, we constantly push the boundaries of innovation, not only in our devices, but also in the way we connect with our customers. Using advanced AI-powered advertising technologies and immersive experiences like 3D and augmented reality, our collaboration with Teads has resulted in an engaging and impactful campaign for our innovative Lenovo Yoga Slim 7i Aura Edition laptop."

Alberto Spinelli

CMO EMEA and Head of Global Advertising, Lenovo