Success Story

Client

Engaged Site Visits to Scale Business for EcoFlow

+35%

Time spent vs. social

+15%

CTR vs. goal

-40%

CPC vs. social

Industry

Tech

Business Size

Small and Medium Business

Outcomes

Site Visits

Region

APAC

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Introduction

EcoFlow offers portable power and eco-friendly energy solutions, including portable power stations, smart devices, and home energy systems, to customers in over 100 global markets.

The Challenge

Although EcoFlow had traditionally relied on display ads across major walled garden platforms to scale its business, the brand partnered with Teads to leverage native ads and expand its reach among highly engaged open internet audiences in Germany.

The Solution

To effectively reach quality users on the open internet, EcoFlow turned to Teads’ bid automation technology, harnessing AI and machine learning to optimize toward its engagement goal. Doing so, the brand was able to leverage its own user behavior and website data to reach its intended audiences based on their interest. This customer range entailed those aged 40+ with a high income and an affinity for technology and the environment.

By targeting the tech and energy categories through contextual technology, the brand connected with high-intent audiences in a privacy-preserving way.

In Our Clients' Words

"By placing our brand message within a high-quality and trusted environment, our brand gains exposure and engagement with valuable audiences. In addition, the transparent reports and optimization tools provided by Teads allow us to easily track results, continuously maximize delivery strategies, and achieve strong user traffic. Teads has become an indispensable partner in our advertising mix."

Linda Wan

Global Digital Advertising Manager, Ecoflow