Success Story
Client
Driving Ticket Sales at Scale for the Detroit Pistons
+453%
Impressions
-83%
CPM efficiencies (second-price auction)
3.7x
Return on Ad Spend (ROAS)
3.7%
Conversion Rate
Industry
Sports
Business Size
Large Business
Outcomes
Online Conversions
Region
AMERICAS
The Challenge
As the NBA season gained momentum, the Detroit Pistons partnered with Teads to connect with fans in meaningful ways – turning engagement into ticket sales. The campaign objective entailed driving high-intent traffic to Ticketmaster, increasing single-game and platform NBA ticket sales, maximizing efficiency across premium media, and optimizing return on ad spend.
The Solution
The Detroit Pistons launched a highly targeted campaign using Teads’ full suite of performance solutions. By activating Teads’ smart predictive targeting and Studio performance formats, the team delivered personalized creative to users most likely to purchase single-game tickets – maximizing relevance and efficiency.
Using Teads Ad Manager, the campaign was continuously optimized to drive efficient clicks to Ticketmaster. Real-time bidding and performance insights ensured every impression worked harder, minimizing waste and maximizing results during a key stretch of the NBA season.
The Results
The campaign delivered a 453% increase in impressions, an 83% drop in eCPM, and a 3.7x return on ad spend (ROAS) – demonstrating strong optimization toward ticket sales.
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