Success Story

Client

From Viewers to Visitors: CTV Performance Fuels Quality Site Visits for Citroën

94%

Video Completion Rate

13K+

Site Visits

1m 45s

Avg. Session Duration

Industry

Automotive

Business Size

Large Business

Outcomes

Site Visits

Region

EMEA

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The Challenge

Citroën aimed to drive high-intent site visits to their UK digital showroom, unlocking lower-funnel actions like vehicle configurations and dealership searches. Leveraging CTV, Citroën’s goal was to connect the exposure and engagement of the big-screen environment to measurable campaign performance.

The Solution

The campaign deployed Teads’ CTV Performance, running premium instream video powered by contextual targeting to engage high-intent automotive shoppers. Citroën’s creative assets were optimized for this CTV environment, enhanced with branded overlays and a clear call-to-action for audiences to discover more. Teads’ Universal Pixel enabled attribution of site visits and conversions further down the funnel.

The Results

Proof that the big screen drives action, the CTV Performance campaign achieved a 94% video completion rate and over 13K site visits in three weeks. Traffic quality proved efficient with 71% of visitors exceeding the dwell time benchmark, averaging close to two minutes. Crucially, this moved audiences down the funnel, resulting in over 5K conversions including car configurator exploration, product pages, special offers, nearest dealerships searches.

In Our Clients' Words

"Historically, we’ve looked to the big screen for awareness and the small screen for action. This campaign with Teads shattered that divide. Driving over 5,000 qualified conversions directly from CTV proves that with the right creative and targeting, the living room is now a performance channel. "

Mark Lynch

Marketing Director, Citroën UK