Success Story

Client

CTV Performance Campaign Delivers Engaged Site Visits for Audi

+34K

Engaged site visits

2m 52s

Session duration

Pageviews per session

-60%

Cost per quality visit vs. target

Industry

Automotive

Business Size

Large Business

Outcomes

Site Visits

Region

EMEA

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The Challenge

In collaboration with Re-Mind PHD, Audi aimed to promote the Q3 e-hybrid by driving qualified traffic to its website, while also testing CTV’s ability to function as an effective performance channel. The objective was to demonstrate that exposure on the largest screen in the household can generate high-quality engagement.

The Solution

The campaign was delivered to carefully targeted households through CTV InStream placements, featuring creative that highlighted the Audi Q3 e-hybrid and invited viewers to learn more on audi.fr. Through Teads’ Universal Pixel, site visits were tracked following CTV exposure, enabling measurement of post-exposure behavior across devices. The campaign demonstrated that CTV can effectively drive performance outcomes, generating cost-efficient qualified visits and strong on-site engagement.

The Results

The campaign generated over 34,000 engaged website visits, with an effective cost per quality visit against campaign targets. Visitors also demonstrated strong site engagement, with an average of 3 pageviews per session, a 25% bounce rate, and an average session duration of 2 minutes and 52 seconds, highlighting the quality of traffic driven by Teads’ CTV Performance solution.