The media landscape in 2024 was defined by cultural milestones, technological advancements, and global events. From the biggest moments in sports and pop culture to technology advancements and civic engagement, the year offered diverse engagement opportunities. Teads’ Contextually-Powered Media Barometer, available in Teads Ad Manager, provides brands with the insights needed to craft campaigns that align with audience interests and behaviors, whether by uncovering unexpected opportunities or leveraging global tentpole events.
The Teads Media Barometer enables brands to tailor messaging for specific demographics, align with long-term cultural trends, and craft impactful campaigns that transcend surface-level relevance.
Highlights From 2024: Categorizing Major Moments
Explore Teads 2024 Contextual Chronicles
Sports Moments
Sports captured widespread attention in 2024, with the Australian Open revealing disparities in public interest between Novak Djokovic and Aryna Sabalenka, offering brands a chance to tailor audience-specific campaigns. The Paris Olympics went beyond athletics, sparking discussions on sustainability, gymnastics, and Parisian culture, while Euro 2024 dominated summer sports engagement, surpassing Wimbledon and the Tour de France.
Cultural and Pop Moments
Pop culture thrived in 2024, driven by blockbuster hits like Inside Out 2 and Deadpool & Wolverine, which resonated through nostalgia and star-driven appeal. The phenomenon of Pop Girl Summer, with artists like Taylor Swift and Sabrina Carpenter, redefined modern pop music with themes of authenticity. Eurovision’s drama, including Joost Klein’s disqualification, proved that controversy often captures more attention than traditional success.
Technological Advancements
Breakthroughs in 2024 included SpaceX’s Moon Landing, reigniting excitement in space exploration, and Neuralink’s brain-computer interface, which raised debates about ethics and security. AI continued to dominate conversations, with tools like ChatGPT marking a tenfold rise in content and earning “Word of the Year” honors, highlighting its cultural impact.
Global Civic Moments
Elections across the U.S., France, India, Mexico, and the UK were pivotal, driving spikes in readership and offering brands opportunities to align with civic discourse. The Google antitrust ruling underscored growing concerns around Big Tech accountability, sparking global interest in regulatory action and its implications for the digital economy.
Unexpected and Intimate Moments
Unexpected moments like Kate Middleton’s resilience story of balancing health challenges with public duties inspired millions globally. Celestial phenomena like the October solar eclipse captivated older audiences, while events like Spotify Wrapped faced mixed reviews, showing that even traditionally popular moments can spark diverse reactions.
Go Beyond Trends: Unlocking Deeper Insights
The Teads Media Barometer empowers brands to uncover impactful moments that resonate with their audiences. By leveraging real-time and historical data, advertisers can craft smarter campaigns aligned with cultural, seasonal, and emotional touchpoints, while tracking trends for long-term adaptability. This tool goes beyond revealing trends—it enables precise targeting, authentic messaging, and deeper audience connections, helping brands own their context and build lasting relevance.
Own the Moment: Campaign Planning Made Smarter
From global events like the Olympics and Euro Cup to unexpected, smaller moments of cultural resonance, Teads provides the insights and tools to help brands own their context and capture audience attention. With solutions like Teads Reachcast, brands can secure premium attention across screens, including CTV and mobile, creating campaigns that are as versatile as they are effective.
Explore Teads 2024 Contextual Chronicles and download the Teads Media Barometer 1-Sheet