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Why Attention Is No Longer Just a Metric—It’s a Guarantee
As we head into this year’s IAB NewFronts, economic uncertainty continues to loom large for marketers, and the…
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Neala Brown on Beet.TV: Unpacking Teads’ New Omnichannel Attention Innovations
Last week at the NewFronts, Neala Brown, SVP of Strategy and Insights at Teads, unveiled new groundbreaking Omnichannel…
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Insights on Media Strategy: Neala Brown Discusses Innovative Measurement on ‘Blood, Sweat & CPMs’ Podcast
In the latest installment of Freestar's "Blood, Sweat & CPMs" podcast, Neala Brown, Senior Vice President of Strategy…
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Case Study: Lipton Yellow Label’s Breakthrough Attention-Optimized Campaign with Teads in Turkey
Thanks to Teads, Lipton Yellow Label Breaks Ground in Turkey: The Market's First Attention-Optimized Campaign in Digital Delivers…
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Case Study: Teads Delivers Best-in-Class Attention for Kenvue’s Top Brands in Poland in a Cross-Platform Attention Study
WARSAW, November 23, 2023: In a groundbreaking measurement study completed for Kenvue’s category- leading brands in Poland, Teads…
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Case Study: L’Oréal owned Kérastase Embraces Teads’ Attention Metrics for Digital Advertising Campaign Evaluation
MADRID – November 7, 2023: Teads, the global media platform, today announced that L'Oréal, in collaboration with their…
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Unlock the Power of Attention: Teads & OMD’s Neuroscience Insights in Latin American Ads
Teads, the global media platform, and OMD, a global leader in media and advertising solutions, have unveiled the…
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Teads and Adelaide Partner to Launch High-Attention Omnichannel Private Marketplaces
Brands and agencies can now activate Attention end-to-end with Teads’ curated high-attention PMPs, now available in Teads Ad…
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Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics
Significant learnings show the direct correlation between attention and brand outcomes, impact of high attention to lower funnel…
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TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement
Program’s one-year anniversary reaches industry milestone with advanced CTV measurement ability to inform go-to-market strategies for brands NEW…
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Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager
Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign…
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Findings From A Year In Attention
Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns Totalling 120+ Years of Consumer Attention Teads…
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