Attention Lab
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Why Attention Is No Longer Just a Metric—It’s a Guarantee
As we head into this year’s IAB NewFronts, economic uncertainty continues to loom large for marketers, and the…
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Case Study: Danone and Teads Drive Sales and ROI with Attention-Based Advertising Strategy
Danone, a global leader in dairy and plant-based products, partnered with Teads to launch an innovative campaign to…
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Driving Impact with Attention Metrics: Insights from OMD Turkey at Teads Connects
At the latest Teads Connects Turkey, Sükrü Ucar, Sales Director at Teads, joined Lara Anişoğlu, Digital Director at…
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Unlocking the Power of Attention in Global Ad Campaigns
The ad industry is increasingly viewing attention as a crucial driver of campaign effectiveness. With attention metrics gaining…
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Webinar Recap: Funding Quality Journalism Isn’t Just Good for Democracy—It’s Good for Business
On Tuesday, October 29, 2024, Teads and the MMA hosted a webinar titled Funding Quality Journalism Isn’t Just…
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New Teads Study Reveals Funding Quality Journalism Isn’t Just Good for Democracy—It’s Good for Business
The survey targeted 900+ US consumers to understand the impact of traditional news content on attention, brand outcomes,…
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Talk With Teads | Insights from GSD&M on Attention, Outcomes, AI, and Creative in Advertising
In the latest episode of “Talk With Teads,” we were live in Miami at Possible 2024. Hosted by…
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Neala Brown on Beet.TV: Unpacking Teads’ New Omnichannel Attention Innovations
Last week at the NewFronts, Neala Brown, SVP of Strategy and Insights at Teads, unveiled new groundbreaking Omnichannel…
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Teads Launches First-to-Market Innovation with TVision and Adelaide to Maximize Media Quality Across the Glass
Teads launches two first-to-market innovations designed to maximize the impact of quality media across the glass in partnership…
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Study from CNN Brazil, Nielsen, Teads Proves Editorial Content and User Experience with Better Ads, Less Disruption
Teads, in a partnership with CNN Brazil and using Nielsen's research methods, has uncovered fresh perspectives on how…
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Insights on Media Strategy: Neala Brown Discusses Innovative Measurement on ‘Blood, Sweat & CPMs’ Podcast
In the latest installment of Freestar's "Blood, Sweat & CPMs" podcast, Neala Brown, Senior Vice President of Strategy…
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Case Study: Lipton Yellow Label’s Breakthrough Attention-Optimized Campaign with Teads in Turkey
Thanks to Teads, Lipton Yellow Label Breaks Ground in Turkey: The Market's First Attention-Optimized Campaign in Digital Delivers…
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