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    Masthead Display | LG

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Multi OEM Market:

    AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x496 px
    Max File Size: 500 KB max
    Interactions
    Click-to-Video: Supported
    Click-to-Full Screen Image: Supported
    Click-to-Web: Supported - Not recommended
    Click-to-App: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 30s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080
    Max File Size: 3 MB max
    Creative Best Practices
    CTA: Placed on the right for LG - 'Learn more'
    Guidelines
    Ad Policies: View Content Guidelines
    Submission
    Lead Time: 3 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Approved 3rd Party Vendors: View Approved Vendor List
    Check DemoTAM Assets

    Available on:

    Actual Ad size: 1920x496px

    View ad anatomy

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Multi OEM Market:

    AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1629x420 px
    Max File Size: 3 MB
    Image Companion Assets
    File Type(s): .jpg, .png
    Dimensions: 1629x420 px
    Max File Size: 3MB
    Video Assets
    File Type(s): .mp4
    Dimensions: 1629x420 px
    Duration: 6s, 15-30s
    Max File Size: 30 MB
    Video Companion
    File Type(s): .mp4
    Dimensions: 1920x1080 px
    Max File Size: 30 MB
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Custom Landing Page: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Call to Action
    CTA Text: Choose from approved list
    Guidelines
    Approved CTA List: “Buy Now”, “Click to Watch”, “Remind Me”, “Tune In”, "Send to Mobile", “Subscribe Now”, “Click to Install”, “Learn More”, “Rent Now”, "Watch Now", “Download Now”, “Watch Free”, “Click to Launch”, “More Info”, "See More", “Sponsored”, “Stream Now”, “Join Now”.
    Creative Best Practices
    For Video Masthead: CTA Overlay - Bottom right, includes a semi-transparent background for duration of ad
    Margins: Right:45px; Top/Left: 15 px; Bottom: 50 px
    Rotation: Auto-rotation up to 5 cards, pauses on interaction
    Video Interaction: Videos are clickable, autoplay muted, sound on hover
    End Card: Include to avoid black screen, remains for 5s
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Check DemoStudio Assets

    Available on:

    Actual Ad size: 1629x420px

    View ad anatomy

    Masthead Video | LG

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Multi OEM Market:

    AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN

    Specifications:

    Copy link to these specs
    Video Assets
    File Type(s): .mp4
    Dimensions: 1920x496 px
    Max File Size: 0.6 x duration of the video
    Duration: 6s, or 15s to 30s
    Cover Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x496 px
    Interactions
    Click-to-App: Supported
    Click-to-Full Screen Image: Supported
    Click-to-Video: Supported
    Click-to-Web: Supported - Not recommended
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 30s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Creative Best Practices
    CTA: Placed on the right for LG - 'Learn more'
    Guidelines
    Ad Policies: View Content Guidelines
    Submission
    Lead Time: 3 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Approved 3rd Party Vendors: View Approved Vendor List
    Check DemoTAM Assets

    Available on:

    Actual Ad size: 1920x496px

    View ad anatomy

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Multi OEM Market:

    AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN

    Specifications:

    Copy link to these specs
    Video Assets
    File Type(s): .mp4
    Dimensions: 1628x420px
    Duration: 6s, 15-30s
    Max File Size: 30 MB
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Custom Landing Page: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Call to Action
    CTA Text: Choose from approved list
    Guidelines
    Approved CTA List: “Buy Now”, “Click to Watch”, “Remind Me”, “Tune In”, "Send to Mobile", “Subscribe Now”, “Click to Install”, “Learn More”, “Rent Now”, "Watch Now", “Download Now”, “Watch Free”, “Click to Launch”, “More Info”, "See More", “Sponsored”, “Stream Now”, “Join Now”.
    Creative Best Practices
    For Video Masthead: CTA Overlay - Bottom right, includes a semi-transparent background for duration of ad
    Margins: Right:45px; Top/Left: 15 px; Bottom: 50 px
    Rotation: Auto-rotation up to 5 cards, pauses on interaction
    Video Interaction: Videos are clickable, autoplay muted, sound on hover
    End Card: Include to avoid black screen, remains for 5s
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Check DemoStudio Assets

    Available on:

    Actual Ad size: 1629x420px

    View ad anatomy

    Masthead Video Companion | LG

    Specifications:

    Copy link to these specs
    Image Companion Assets
    File Type(s): .jpg, .png
    Dimensions: 1629x420 px
    Max File Size: 3MB
    Video Companion
    File Type(s): .mp4
    Dimensions: 747x420 px
    Max File Size: 30 MB
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Custom Landing Page: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Creative Best Practices
    For Video Masthead: CTA Overlay - Bottom right, includes a semi-transparent background for duration of ad
    Margins: Right:45px; Top/Left: 15 px; Bottom: 50 px
    Rotation: Auto-rotation up to 5 cards, pauses on interaction
    Video Interaction: Videos are clickable, autoplay muted, sound on hover
    End Card: Include to avoid black screen, remains for 5s
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Check DemoStudio Assets

    Available on:

    Actual Ad size: 1629x420px

    View ad anatomy

    Content Store Display | LG

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 970x250 px
    Max File Size: 250 KB max
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Overlay: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Guidelines
    Click-to-Overlay - Interaction Flow: Upon click, the ad expands into a full-screen video with a 300x250 banner in the bottom right corner.
    Click-to-Overlay - Banner Dimensions: 300x250 px
    Creative Best Practices
    Margins: Top/Left/Right: 9 px; Bottom: 30 px
    Rotation: Auto-rotation up to 5 cards, pauses on interaction
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Check DemoStudio Assets

    Available on:

    Actual Ad size: 970x250px

    View ad anatomy

    Content Store Video | LG

    Specifications:

    Copy link to these specs
    Video Assets
    File Type(s): .mp4
    Dimensions: 970x250 px
    Duration: 6s, 15-30s
    Max File Size: 30 MB
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Custom Landing Page: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Guidelines
    For Content Store Video: CTA Overlay "Sponsored" - Bottom left, includes a semi-transparent background for duration of ad
    Creative Best Practices
    Margins: Top/Left/Right: 9 px; Bottom: 30 px
    Rotation: Auto-rotation up to 5 cards, pauses on interaction
    Video Interaction: Videos are clickable, autoplay muted, sound on hover
    End Card: Include to avoid black screen, remains for 5s
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Check Demo

    Available on:

    Content Store Video Companion | LG

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 970x250 px
    Max File Size: 250 KB max
    Video Companion
    File Type(s): .mp4
    Dimensions: 1920x1080 px
    Max File Size: 30 MB
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Custom Landing Page: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Guidelines
    For Content Store Video Companion: CTA Overlay "Sponsored" - Bottom left, includes a semi-transparent background for duration of ad
    Creative Best Practices
    Margins: Top/Left/Right: 9 px; Bottom: 30 px
    Rotation: Auto-rotation up to 5 cards, pauses on interaction
    Video Interaction: Videos are clickable, autoplay muted, sound on hover
    End Card: Include to avoid black screen, remains for 5s
    Format structure: Place key content on the right half of the image, as the Video Companion is displayed on the left side.
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Check Demo

    Available on:

    Actual Ad size: 970x250px

    View ad anatomy

    Inline Banner 2020-2022 | LG

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1770x221 px
    Max File Size: 3 MB max
    Interactions
    Click-to-Video: Supported
    Click-to-Full Screen Image: Supported
    Click-to-App: Supported
    Click-to-Web: Supported - Not recommended
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 30s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Creative Best Practices
    Static Display Only:
    Margins: Top/Left/Right: 7 px; Bottom: 40 px
    Sponsored Text: Located bottom left for the duration of the ad
    Guidelines
    Ad Policies: View Content Guidelines
    Submission
    Lead Time: 3 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Approved 3rd Party Vendors: View Approved Vendor List
    Check DemoTAM Assets

    Available on:

    Actual Ad size: 1770x221px

    View ad anatomy

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1770x221 px
    Max File Size: 3 MB max
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Custom Landing Page: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Creative Best Practices
    Static Display Only:
    Top/Left/Right: 7 px; Bottom: 40 px
    Sponsored Text: Located bottom left for the duration of the ad
    Submission
    Lead Time: 5 business days
    Tracking
    1st Party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Check DemoStudio Assets

    Available on:

    Actual Ad size: 1770x221px

    View ad anatomy

    Inline Banner 2022+ | LG

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1629x420 px
    Max File Size: 3 MB max
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Custom Landing Page: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Creative Best Practices
    Static Display Only:
    Top/Left/Right: 7 px; Bottom: 40 px
    Sponsored Text: Located bottom left for the duration of the ad
    Submission
    Lead Time: 5 business days
    Tracking
    1st Party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Studio Assets

    Available on:

    Actual Ad size: 1629x420px

    View ad anatomy

    Launcher | LG

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 300x250 px
    Max File Size: 150 KB max
    Interactions
    Click-to-Video: Supported
    Click-to-Full Screen Image: Supported
    Click-to-Web: Supported, not recommended
    Click-to-App: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 30s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Creative Best Practices
    Key Elements: Place key content within the center of the creative
    Guidelines
    Ad Policies: View Content Guidelines
    Submission
    Lead Time: 3 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Approved 3rd Party Vendors: View Approved Vendor List
    Check Demo

    Available on:

    Actual Ad size: 300x250px

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png, .gif
    Dimensions: 300x250 px
    Max File Size: 250 KB max
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Overlay: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Guidelines
    Click-to-Overlay - Interaction Flow: Upon click, the ad expands into a full-screen video with a 300x250 banner in the bottom right corner.
    Click-to-Overlay - Banner Dimensions: 300x250 px
    Creative Best Practices
    Key Elements: Place key content within the center of the creative
    GIF Frame Rate: Between :0.2s and :5s
    GIF Number of Frames: Up to 4
    GIF Duration: Less than or equal to :15s
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Check Demo

    Available on:

    Actual Ad size: 300x250px

    Screensaver | LG

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Interactions
    Click-to-App: Supported
    Click-to-Full Screen Image: Supported
    Click-to-Video: Supported
    Click-to-Web: Supported - Not recommended
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 30s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Creative Best Practices
    Margins: Top: 180 px; Left/Right: 192 px; Bottom: 241 px
    Safe Zones: Refer to the template for safe zones
    Guidelines
    Ad Policies: View Content Guidelines
    Submission
    Lead Time: 3 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Approved 3rd Party Vendors: View Approved Vendor List
    Check DemoTAM Assets

    Available on:

    Actual Ad size: 1920x1080px

    View ad anatomy

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Custom Landing Page: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Creative Best Practices
    Margins: Top: 180 px; Left/Right: 192 px; Bottom: 241 px
    Safe Zones: Refer to the template for safe zones
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Check DemoStudio Assets

    Available on:

    Actual Ad size: 1920x1080px

    View ad anatomy

    Wedge | LG

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1440x1080 px
    Max File Size: 4 MB max
    Interactions
    Click-to-App: Supported
    Click-to-Full Screen Image: Supported
    Click-to-Video: Supported
    Click-to-Web: Supported - Not recommended
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 30s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Creative Best Practices
    Safe Zones: Refer to the template for safe zones
    Guidelines
    Ad Policies: View Content Guidelines
    Submission
    Lead Time: 3 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Approved 3rd Party Vendors: View Approved Vendor List
    Check DemoTAM Assets

    Available on:

    Actual Ad size: 1440x1080px

    View ad anatomy

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1440x1080 px
    Max File Size: 3 MB max
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Custom Landing Page: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 180s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Guidelines
    Click-to-Overlay - Interaction Flow: Upon click, the ad expands into a full-screen video with a 300x250 banner in the bottom right corner.
    Click-to-Overlay - Banner Dimensions: 300x250 px
    Click-to-Overlay - Video Specs: 16:9, 180s max, 30 MB max
    Market Restriction: Not available in Germany
    Creative Best Practices
    Safe Zones: Refer to the template for safe zones
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Check DemoStudio Assets

    Available on:

    Actual Ad size: 1440x1080px

    View ad anatomy

    Masthead Display | VIDAA

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Multi OEM Market:

    AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x496 px
    Max File Size: 500 KB max
    Interactions
    Click-to-Video: Supported
    Click-to-Full Screen Image: Supported
    Click-to-Web: Supported - Not recommended
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 30s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080
    Max File Size: 3 MB max
    Creative Best Practices
    Avoidable Area: Avoid the 320x120px area on the top-right corner to prevent the OEM logo of the customized brand from blocking your content.
    CTA: Placed on the left for VIDAA - Mandatory
    Guidelines
    Ad Policies: View Content Guidelines
    Submission
    Lead Time: 3 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Approved 3rd Party Vendors: View Approved Vendor List
    TAM Assets

    Available on:

    Actual Ad size: 1920x496px

    View ad anatomy

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Multi OEM Market:

    AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x496 px
    Max File Size: 500 KB max
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 60s max
    Max File Size: 9 MB max
    Creative Best Practices
    Key Elements: Left navigation and carousel indicator will be added to the left & bottom areas. Make sure key elements such as the logo don’t appear in these two areas.
    Avoidable Area: Avoid the 320x120px area on the top-right corner to prevent the OEM logo of the customized brand from blocking your content.
    Rotation: Auto-rotation up to 5 cards, pauses on interaction
    CTA: The CTA will be added to the bottom area, 184px from the billboard banner left edge.
    Brand Elements: For best visual effect please ensure the brand elements are left-aligned in the Live Area (1736x360px).
    Submission
    Lead Time: 1 business day
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Studio Assets

    Available on:

    Actual Ad size: 1920x496px

    View ad anatomy

    Masthead Video | VIDAA

    Market Availability

    Single OEM Market:

    AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY

    Multi OEM Market:

    AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN

    Specifications:

    Copy link to these specs
    Video Assets
    File Type(s): .mp4
    Dimensions: 1920x496 px
    Max File Size: 0.6 x duration of the video
    Duration: 6s, or 15s to 30s
    Cover Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x496 px
    Interactions
    Click-to-Full Screen Image: Supported
    Click-to-Video: Supported
    Click-to-Web: Supported - Not recommended
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 30s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Creative Best Practices
    Key Elements: Avoid the 320x120px area on the top-right corner to prevent the OEM logo of the customized brand from blocking your content.
    CTA: CTA placed on the left for VIDAA - Mandatory
    Brand Elements: For best visual effect please ensure the brand elements are left-aligned in the Live Area (1736x360px).
    Guidelines
    Ad Policies: View Content Guidelines
    Submission
    Lead Time: 1 business day
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Approved 3rd Party Vendors: View Approved Vendor List
    TAM Assets

    Available on:

    Actual Ad size: 1920x496px

    View ad anatomy

    Specifications:

    Copy link to these specs
    Video Assets
    File Type(s): .mp4
    Dimensions: 1920x496 px
    Max File Size: 0.6 x duration of the video
    Max Duration: 30s max
    Frame Rate: ≥ 25 fps
    Cover Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x496 px
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 60s max
    Max File Size: 9 MB max
    Creative Best Practices
    Key Elements: Left navigation and carousel indicator will be added to the left & bottom areas. Make sure key elements such as the logo don’t appear in these two areas.
    Avoidable Area: Avoid the 320x120px area on the top-right corner to prevent the OEM logo of the customized brand from blocking your content.
    Rotation: Auto-rotation up to 5 cards, pauses on interaction
    CTA: The CTA will be added to the bottom area, 184px from the billboard banner left edge.
    Brand Elements: For best visual effect please ensure the brand elements are left-aligned in the Live Area (1736x360px).
    Submission
    Lead Time: 1 business day
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Studio Assets

    Available on:

    Actual Ad size: 1920x496px

    View ad anatomy

    Immersive Masthead 2022-2025 | Samsung

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg
    Dimensions: 3840x2160 px
    Max File Size: 1 MB max
    Logo Image Assets
    Logo File Type(s): .png
    Logo Dimensions: 1120x400 px
    Logo Positioning: Ensure logo starts 0px from the left of the container
    Logo Size: 500 KB max
    Immersive Video Assets (Optional)
    File Type(s): .mp4
    Aspect Ratio: 16:9
    Max Duration: recommend 15s or 30s
    Max File Size: 300 MB max
    Interactions
    Click-to-Video: Supported
    Click-to-Web: Supported
    Click-to-Image: Supported
    Click-to-Video Assets
    File Type(s): .mp4
    Aspect Ratio: 16:9
    Max Duration: recommend 15s or 30s
    Max File Size: 50 MB max
    Click-to-Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x1080px and 1280x720px
    Max File Size: 500 KB max
    Back Arrow Overlay Safe Area: 110x110px (top right corner)
    Guidelines
    Unexpanded Image Asset: Advertisers must provide the vertical location of their desired unexpanded view.
    Unexpanded Image Asset Safe Zone: Safe Zone 220 px from the left
    Minimum Font Size: 36 px
    CTA Text: 25 character limit, including spaces*
    CTA Background Color: Light / Dark
    CTA Size: 625x205px
    Submission
    Lead Time: 7 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)

    Available on:

    Coming soon!

    Actual Ad size: 3840x2160px

    View ad anatomy

    Immersive Masthead 2026 | Samsung

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg
    Dimensions: 3840x2160 px
    Max File Size: 1 MB max
    Logo Image Assets
    Logo File Type(s): .png
    Logo Dimensions: 1120x400 px
    Logo Positioning: Ensure logo starts 0px from the left of the container
    Logo Size: 500 KB max
    Immersive Video Assets (Optional)
    File Type(s): .mp4
    Aspect Ratio: 16:9
    Max Duration: recommend 15s or 30s
    Max File Size: 300 MB max
    Interactions
    Click-to-Video: Supported
    Click-to-Web: Supported
    Click-to-Image: Supported
    Click-to-Video Assets
    File Type(s): .mp4
    Aspect Ratio: 16:9
    Max Duration: recommend 15s or 30s
    Max File Size: 50 MB max
    Click-to-Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x1080px and 1280x720px
    Max File Size: 500 KB max
    Back Arrow Overlay Safe Area: 110x110px (top right corner)
    Guidelines
    Unexpanded Image Asset: Advertisers must provide the vertical location of their desired unexpanded view.
    Unexpanded Image Asset Safe Zone: Safe Zone 220 px from the left
    Minimum Font Size: 36 px
    CTA Text: 25 character limit, including spaces*
    CTA Background Color: Light / Dark
    CTA Size: 625x205px
    Submission
    Lead Time: 7 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)

    Available on:

    Coming soon!

    Actual Ad size: 3840x2160px

    View ad anatomy

    1st Screen Immersive 2020-2021 | Samsung

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg
    Dimensions: 3840x2160 px
    Max File Size: 1 MB max
    Logo Image Assets
    Logo File Type(s): .png
    Logo Dimensions: 1120x400 px
    Logo Positioning: Ensure logo starts 0px from the left of the container
    Logo Size: 500 KB max
    Launcher Tile Image Assets
    File Type(s):
    Dimensions:
    Max File Size:
    Creative Safe Zone: Launcher tile appears on 2016-2021 model year TVs only
    Creative Safe Zone: 446x251 px
    Minimum Font Size: 18 px
    Immersive Video Assets (Optional)
    File Type(s): .mp4
    Aspect Ratio: 16:9
    Max Duration: recommend 15s or 30s
    Max File Size: 300 MB max
    Interactions
    Click-to-Video: Supported
    Click-to-Web: Supported
    Click-to-Image: Supported
    Click-to-Video Assets
    File Type(s): .mp4
    Aspect Ratio: 16:9
    Max Duration: recommend 15s or 30s
    Max File Size: 50 MB max
    Click-to-Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x1080px and 1280x720px
    Max File Size: 500 KB max
    Back Arrow Overlay Safe Area: 110x110px (top right corner)
    Guidelines
    Unexpanded Image Asset: Advertisers must provide the vertical location of their desired unexpanded view.
    Unexpanded Image Asset Safe Zone: Safe Zone 220 px from the left
    Minimum Font Size: 36 px
    CTA Text: 25 character limit, including spaces*
    CTA Background Color: Light / Dark
    CTA Size: 625x205px
    Submission
    Lead Time: 7 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)

    Available on:

    Coming soon!

    Actual Ad size: 3840x2160px

    View ad anatomy

    Masthead Video | GOOGLE TV

    Specifications:

    Copy link to these specs
    Video Assets
    File Type(s): .mp4
    Dimensions: 1920x1080px
    Max File Size: 30MB
    Max Duration: 10s min - 30s max
    Frame Rate: ≥ 25 fps
    Immersive Background Assets (YouTube Thumbnail)
    File Type(s): .jpg
    Dimensions: 1920x1080px
    Max File Size: 2MB
    Resolution: 72dpi
    Text & Copy
    Headline: Content title: 25 chars max
    Content Description: 45 chars max
    Call to Action
    CTA Text: Choose from approved list
    Guidelines
    Approved CTA List: “Watch on [App name]”, “Rent Now”, “Buy Now”, “Watch full trailer”, "Learn More".
    Restricted Verticals: Politics, Gambling, Pharma and Alcohol, Consumer electronics
    Studio Assets

    Available on:

    Actual Ad size: 1920x1080px

    View ad anatomy

    Masthead Display | WHALE TV

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x496 px
    Max File Size: 500 KB max
    Interactions
    Click-to-Video: Supported
    Click-to-Full Screen Image: Supported
    Click-to-Web: Supported - Not recommended
    Click-to-App: Supported
    Click-to-Video Assets
    Aspect Ratio: 16:9
    Max Duration: 30s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080
    Max File Size: 3 MB max
    Guidelines
    Ad Policies: View Content Guidelines
    Submission
    Lead Time: 3 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    TAM Assets

    Available on:

    Actual Ad size: 1920x496px

    View ad anatomy

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg
    Dimensions: 1280x720 px
    File Size: 100 kb min, 3 MB max
    Interactions
    Not Available:
    Guidelines
    Image Assets: Safe area 1280x420 px
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    Studio Assets

    Available on:

    Actual Ad size: 1280x720px

    View ad anatomy

    Home Launcher | WHALE TV

    Market Availability

    Single OEM market:

    US, UK, CH, PT, US, UK, CH, PT, US, UK, CH, PT, US

    Multi OEM market:

    US, UK, CH, PT, US, UK, CH, PT, US, CH, PT, US

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .jpg
    Dimensions: 300x250 px
    File Size: 50 KB min, 3 MB max
    Interactions
    Click-to-App: Supported
    Click-to-DeepLink: Supported
    Click-to-Web: Supported
    Click-to-Video: Supported
    Click-to-Image: Supported
    Click-to-Video Assets
    Aspect Ratio: .mp4
    Aspect Ratio: 16:9
    Max Duration: 20s max
    Max File Size: 30 MB max
    Click-to-Image Assets
    Aspect Ratio: 16:9
    Dimensions: 1920x1080 px
    Max File Size: 3 MB max
    Guidelines
    Image Assets: As part of the Philips OS system, in the bottom-right corner of the Home Launcher ad there is an icon that might obstruct the content.
    Click-to-Image: Recommended: include a QR code in the layout
    Click-to-App: Need to use an authorized app URL.
    Click-to-DeepLink: Need to use WHALE TV API (avoid using a web unless it is adapted for Smart TV)
    Submission
    Lead Time: 5 business days
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)

    Available on:

    Actual Ad size: 300x250px

    Hero Banner 2023 | Titan

    Specifications:

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    Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x492 px
    Max File Size: 2MB
    Interactions
    Click-to-Full Screen Display Banner: Supported
    Click-to-In App Page: Supported
    Click-to-App: Supported
    Click-to-Full Screen Banner
    Aspect Ratio: 16:9
    File Type(s): .jpg, .png
    Dimensions: 1920x1080px
    Max File Size: 2 MB
    Submission
    Lead Time: 5 business days
    Studio Assets

    Available on:

    Actual Ad size: 1920x492px

    View ad anatomy

    Hero Banner 2024 | Titan

    Specifications:

    Copy link to these specs
    Image Assets
    File Type(s): .png
    Dimensions: 3840x2160px (min 1920×1080px)
    Max File Size: 1MB
    Logo Assets
    File Type(s): .png (transparency)
    Dimensions: max 999px width
    Max File Size: 100kb
    Text & Copy
    Headline: 65 chars min, 120 chars max
    Title: 30 chars max
    Call to Action
    CTA Text: Choose from approved list
    Guidelines
    Approved CTA List: “Watch Now”, “Learn More”, “Discover”, “Visit”, etc.
    Language Support: CTA in local language (Mandatory)
    Image: PNG image without texts, descriptions or logos
    Logo: The logo appearing above the title of the banner
    Title: In local language (Mandatory)
    Interactions
    Click-to-Full Screen Display Banner: Supported
    Click-to-In App Page: Supported
    Click-to-Full Screen Banner
    Aspect Ratio: 16:9
    File Type(s): .jpg, .png
    Dimensions: 1920x1080px
    Max File Size: 3 MB
    Click-to-In App Page
    File Type(s): .png
    Dimensions: 1752x384px
    Max File Size: 1 MB
    Submission
    Lead Time: 5 business days
    Studio Assets

    Available on:

    Actual Ad size: 3840x2160px

    View ad anatomy

    Masthead Display | TiVo

    Market Availability

    Single OEM Market:

    CA, UK, US

    Specifications:

    Copy link to these specs
    Featured Image Assets
    File Type(s): .jpg, .png
    Dimensions: 1920x1080 px
    Max File Size: 915 KB max
    Title Logo Image Assets
    File Type(s): .png
    Dimensions: 630x126 px
    Provider Logo Image Assets
    File Type(s): .png
    Dimensions: 120x60 px
    Ad Copy
    Program description: Limit 150 Characters
    Guidelines
    Tivo Worksheet: https://docs.google.com/document/d/1LLEXdNZpNCxDcrT48PBHuOwfBuSJ1mij/edit?usp=sharing&ouid=101388424699743574382&rtpof=true&sd=true
    Takeover (Roadblock): Campaigns will run off-platform
    Submission
    Lead Time: 1 business day
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    TAM Assets

    Available on:

    Actual Ad size: 1280x720px

    View ad anatomy

    Masthead Video | TiVo

    Market Availability

    Single OEM Market:

    CA, UK, US

    Specifications:

    Copy link to these specs
    Featured Image Assets
    File Type(s): jpg, .png
    Dimensions: 1920x1080 px
    Max File Size: 915 KB max
    Title Logo Image Assets
    File Type(s): .png
    Dimensions: 630x126 px
    Provider Logo Image Assets
    File Type(s): .png
    Dimensions: 120x60 px
    Ad Copy
    Program description: Limit 150 Characters
    Video
    File Type(s): .mp4
    Dimensions: 1920x1080 px
    Max File Size: 500 mb
    Max Duration: 6-30 seconds
    Video Codec: H.264
    Video Bitrate: 12mbps+ preferred
    Audio Bitrate: at least 128kbps
    Audio Codec: AAC
    Guidelines
    Tivo Worksheet: https://docs.google.com/document/d/1LLEXdNZpNCxDcrT48PBHuOwfBuSJ1mij/edit?usp=sharing&ouid=101388424699743574382&rtpof=true&sd=true
    Takeover (Roadblock): Campaigns will run off-platform
    Submission
    Lead Time: 1 business day
    Tracking
    1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
    TAM Assets

    Available on:

    Actual Ad size: 1920x1080px

    View ad anatomy

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