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    All Formats
    Standard Formats - Video

    Stories

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    Platform / Service
    Size

    Stories | Square

    Specifications:

    Copy link to these specs
    Video Assets
    File Type(s): .mp4
    Max File Size: 100 MB max
    Aspect Ratio: 1:1
    Max Duration: 15s
    Number of Slides: 1-3
    Image Assets
    End Card Image File Type(s): .jpg, .png
    End Card Image Max File Size: 200KB
    Aspect Ratio: 1:1
    End Card Image Dimensions: 540x540 px
    Text & Copy
    Brand Name: 25 chars max
    Logo Assets
    Min Dimensions: 170x170 px
    Aspect Ratio: 1:1
    Call to Action
    CTA Text: Choose from approved list
    Guidelines
    Approved CTA List: Learn More (Default), Visit Site, Discover More, Buy Now...
    Character Limit Note (International): For Chinese, Japanese, and Korean, halve the recommended character limits.
    Language Support: Available in all languages
    Tracking
    Clickthrough URL: One per creative
    General
    Devices: Tablet, Mobile
    Check Demo

    Available on:

    Actual Ad size: 540x540px

    Stories | Vertical

    Specifications:

    Copy link to these specs
    Video Assets
    File Type(s): .mp4
    Max File Size: 100 MB max
    Aspect Ratio: 9:16
    Max Duration: 15s
    Number of Slides: 1-3
    Image Assets
    End Card Image File Type(s): .jpg, .png
    End Card Image Max File Size: 200KB
    Aspect Ratio: 9:16
    End Card Image Dimensions: 540x960 px
    Text & Copy
    Brand Name: 25 chars max
    Logo Assets
    Min Dimensions: 170x170 px
    Aspect Ratio: 1:1
    Call to Action
    CTA Text: Choose from approved list
    Guidelines
    Approved CTA List: Learn More (Default), Visit Site, Discover More, Buy Now...
    Character Limit Note (International): For Chinese, Japanese, and Korean, halve the recommended character limits.
    Language Support: Available in all languages
    Tracking
    Clickthrough URL: One per creative
    General
    Devices: Tablet, Mobile
    Check Demo

    Available on:

    Actual Ad size: 540x960px

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