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Masthead Video | GOOGLE TV
Specifications
Video Assets
File Type(s): .mp4
Dimensions: 1920x1080px
Max File Size: 30MB
Max Duration: 10s min - 30s max
Frame Rate: ≥ 25 fps
Immersive Background Assets
File Type(s): .jpg
Dimensions: 1920x1080px
Max File Size: 2MB
Resolution: 72dpi
Text & Copy
Headline: Content title: 25 chars max
Content Description: 45 chars max
Call to Action
CTA Text: Choose from approved list
Guidelines
Approved CTA List: “Watch on [App name]”, “Rent Now”, “Buy Now”, “Watch full trailer”, "Learn More".
Restricted Verticals: Politics, Gambling, Pharma and Alcohol, Consumer electronics
Available on:
Actual Ad size: 1920x1080px
View ad anatomyHome Launcher | WHALE TV
Market Availability
Single OEM market:
US, UK, CH, PT, US, UK, CH, PT, US, UK, CH, PT, US
Multi OEM market:
US, UK, CH, PT, US, UK, CH, PT, US, CH, PT, US
Specifications
Image Assets
File Type(s): .jpg
Dimensions: 300x250 px
File Size: 50 KB min, 3 MB max
Interactions
Click-to-App: Supported
Click-to-DeepLink: Supported
Click-to-Web: Supported
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-Video: Supported
Click-to-Image: Supported
Click-to-Video Assets
Aspect Ratio: .mp4
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 20s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Guidelines
Image Assets: As part of the Philips OS system, in the bottom-right corner of the Home Launcher ad there is an icon that might obstruct the content.
Click-to-Image: Recommended: include a QR code in the layout
Click-to-App: Need to use an authorized app URL.
Click-to-DeepLink: Need to use WHALE TV API (avoid using a web unless it is adapted for Smart TV)
Submission
Lead Time: 5 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Available on:
Actual Ad size: 300x250 px
Launcher Tile | Samsung
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 480x270 px
Max File Size: 500 KB max
Guidelines
Creative Safe Zone: Launcher Ad Tile appears on 2020 model year TVs only
Creative Safe Zone: 446x251 px
Minimum Font Size: 40 px
Submission
Lead Time: 7 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Available on:
Actual Ad size: 480x270 px
View ad anatomyMasthead Display | WHALE TV
Specifications
Image Assets
File Type(s): .jpg
Dimensions: 1280x720 px
File Size: 100 kb min, 3 MB max
Interactions
Not Available:
Guidelines
Image Assets: Safe area 1280x420 px
The creative dimension must be 1280×720 but the visual content should sit in the top half, which is 1280×420.
Submission
Lead Time: 5 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Available on:
Actual Ad size: 1280x720 px
View ad anatomyMasthead Video | VIDAA
Market Availability
Single OEM Market:
AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Multi OEM Market:
AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN
- Studio - Managed Service
- TAM - Managed Service
Specifications
Video Assets
File Type(s): .mp4
Dimensions: 1920x495 px
Max File Size: 0.6 x duration of the video
Example: 0.6 x 15s = 9MB
Max Duration: 30s max
Frame Rate: ≥ 25 fps
The video ads will only be supported on U7.5.1 above.
Cover Image Assets
File Type(s): .jpg, .png
It can be the first frame of the video or designed like an endcard.
Dimensions: 1920x495 px
Interactions
Click-to-App: Supported
The Video Format is DASH, HLS Streaming URL.
Click-to-DeepLink: Supported
Click-to-Web: Supported
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-Video: Supported
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 60s max
Specs for the video asset triggered by interaction.
Max File Size: 9 MB max
Specs for the video asset triggered by interaction.
Creative Best Practices
Key Elements: Left navigation and carousel indicator will be added to the left & bottom areas. Make sure key elements such as the logo don’t appear in these two areas.
Avoidable Area: Avoid the 320x120px area on the top-right corner to prevent the OEM logo of the customized brand from blocking your content.
Rotation: Auto-rotation up to 5 cards, pauses on interaction
CTA: The CTA will be added to the bottom area, 184px from the billboard banner left edge.
Brand Elements: For best visual effect please ensure the brand elements are left-aligned in the Live Area (1736x360px).
Submission
Lead Time: 1 business day
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Specifications
Video Assets
File Type(s): .mp4
Dimensions: 1920x496 px
Max File Size: 0.6 x duration of the video
example: 0.6 x 15s = 9MB
Duration: 6s, or 15s to 30s
Cover Image Assets
File Type(s): .jpg, .png
It can be the first frame of the video or designed like an endcard.
Dimensions: 1920x496 px
Interactions
Click-to-Full Screen Image: Supported
Click-to-Video: Supported
Click-to-Web: Supported - Not recommended
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 30s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Creative Best Practices
Key Elements: Avoid the 320x120px area on the top-right corner to prevent the OEM logo of the customized brand from blocking your content.
CTA: CTA placed on the left for VIDAA - Mandatory
Brand Elements: For best visual effect please ensure the brand elements are left-aligned in the Live Area (1736x360px).
Guidelines
Ad Policies: View Content Guidelines
Link to updated https://www.teads.com/ad-policies/ (CTV Ad Policies section)
Submission
Lead Time: 1 business day
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Approved 3rd Party Vendors: View Approved Vendor List
Link to updated https://www.teads.com/ad-policies/ (CTV Approved Vendor List)
Market Availability
Single OEM Market:: AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Multi OEM Market:: AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN
Available on:
Actual Ad size: 1920x495 px
View ad anatomyMasthead Display | VIDAA
Market Availability
Single OEM Market:
AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Multi OEM Market:
AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN
- Studio - Managed Service
- TAM - Managed Service
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1920x495 px
Max File Size: 500 KB max
Interactions
Click-to-App: Supported
Click-to-DeepLink: Supported
Click-to-Web: Supported
Click-to-Video: Supported
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 60s max
Specs for the video asset triggered by interaction.
Max File Size: 9 MB max
Specs for the video asset triggered by interaction.
Creative Best Practices
Key Elements: Left navigation and carousel indicator will be added to the left & bottom areas. Make sure key elements such as the logo don’t appear in these two areas.
Avoidable Area: Avoid the 320x120px area on the top-right corner to prevent the OEM logo of the customized brand from blocking your content.
Rotation: Auto-rotation up to 5 cards, pauses on interaction
CTA: The CTA will be added to the bottom area, 184px from the billboard banner left edge.
Brand Elements: For best visual effect please ensure the brand elements are left-aligned in the Live Area (1736x360px).
Submission
Lead Time: 1 business day
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1920x496 px
Max File Size: 500 KB max
Interactions
Click-to-Video: Supported
Click-to-Full Screen Image: Supported
Click-to-Web: Supported - Not recommended
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 30s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Dimensions: 1920x1080
Max File Size: 3 MB max
Creative Best Practices
Avoidable Area: Avoid the 320x120px area on the top-right corner to prevent the OEM logo of the customized brand from blocking your content.
CTA: Placed on the left for VIDAA - Mandatory
Guidelines
Ad Policies: View Content Guidelines
Link to updated https://www.teads.com/ad-policies/ (CTV Ad Policies section)
Submission
Lead Time: 1 business day
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Approved 3rd Party Vendors: View Approved Vendor List
Link to updated https://www.teads.com/ad-policies/ (CTV Approved Vendor List)
Market Availability
Single OEM Market:: AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Multi OEM Market:: AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN
Available on:
Actual Ad size: 1920x495 px
View ad anatomyHero Banner 2024 | Titan
Specifications
Image Assets
File Type(s): .png
A PNG image to be shown as the main image of the banner
Dimensions: 3840x2160px (min 1920x492 px)
Max File Size: 1MB
Logo Assets
File Type(s): .png (transparency)
Logo of the App or Content promoted
Dimensions: 3840x2160px (min 1920x492 px)
Max File Size: 100kb
Text & Copy
Headline: 65 chars min, 120 chars max
The descriptive text of the content
Title: 30 chars max
The title of the promotion, main text of the banner
Call to Action
CTA Text: Choose from approved list
Guidelines
Approved CTA List: “Watch Now”, “Learn More”, “Discover”, “Visit”, etc.
Language Support: CTA in local language (Mandatory)
Image: PNG image without texts, descriptions or logos
Logo: The logo appearing above the title of the banner
Title: In local language (Mandatory)
Interactions
Click-to-Full Screen Display Banner: Supported
Click-to-In App Page: Supported
Click-to-Full Screen Banner
Aspect Ratio: 16:9
File Type(s): .jpg, .png
Dimensions: 1920x1080px
Max File Size: 3 MB
Click-to-In App Page
File Type(s): .png
Image must contain the App Logo
Dimensions: 1752x384px
The banner will always redirect to Open the App
Max File Size: 1 MB
Submission
Lead Time: 5 business days
Available on:
Actual Ad size: 3840x2160px
View ad anatomyHero Banner 2023 | Titan
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1920x492 px
Max File Size: 2MB
Interactions
Click-to-Full Screen Display Banner: Supported
Click-to-In App Page: Supported
Drive the user to an specific content of the app, as an specific show, movie, series.Expected URL should be like:https://app-philipsnovatek.pluto.tv/live-tv/watch/frasier-no
Click-to-App: Supported
Drive the user to the app store to download the promoted app: Titan will have the deeplink already. Will be a link to the appstore with the respective App ID as a parameter.
Click-to-Full Screen Banner
Aspect Ratio: 16:9
File Type(s): .jpg, .png
Dimensions: 1920x1080px
Max File Size: 2 MB
Submission
Lead Time: 5 business days
Available on:
Actual Ad size: 1920x492 px
View ad anatomyLogo | Samsung
Specifications
Image Assets
File Type(s): .png
Dimensions: 1120x400px
Max File Size: 500 KB max
Guidelines
Creative Safe Zone: .png file needs to be with transparency
Creative Safe Zone: Logo is added as a separate file, don't include it in the Masthead
Submission
Lead Time: 7 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Available on:
Actual Ad size: 1120x400px
Masthead Video | LG
Market Availability
Single OEM Market:
AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Multi OEM Market:
AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN
- Studio - Managed Service
- TAM - Managed Service
Specifications
Video Assets
File Type(s): .mp4
Dimensions: 1629x420 px
Duration: 6s, 15-30s
Max File Size: 30 MB
Interactions
Click-to-App: Supported
Click-to-DeepLink: Supported
Click-to-Web: Supported
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-Video: Supported
Click-to-Image: Supported
Click-to-Custom Landing Page: Supported
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 180s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Creative Best Practices
For Video Masthead: CTA Overlay - Bottom right, includes a semi-transparent background for duration of ad
Margins: Top/Left/Right: 15 px; Bottom: 50 px
Rotation: Auto-rotation up to 5 cards, pauses on interaction
Video Interaction: Videos are clickable, autoplay muted, sound on hover
End Card: Include to avoid black screen, remains for 5s
Submission
Lead Time: 5 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Specifications
Video Assets
File Type(s): .mp4
Dimensions: 1920x496 px
Max File Size: 0.6 x duration of the video
example: 0.6 x 15s = 9MB
Duration: 6s, or 15s to 30s
Cover Image Assets
File Type(s): .jpg, .png
It can be the first frame of the video or designed like an endcard.
Dimensions: 1920x496 px
Interactions
Click-to-App: Supported
YouTube / Disney ++ / Amazon Prime / Apple TV
Click-to-Full Screen Image: Supported
Click-to-Video: Supported
Click-to-Web: Supported - Not recommended
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 30s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Creative Best Practices
CTA: Placed on the right for LG - Optional
Guidelines
Ad Policies: View Content Guidelines
Link to updated https://www.teads.com/ad-policies/ (CTV Ad Policies section)
Submission
Lead Time: 3 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Approved 3rd Party Vendors: View Approved Vendor List
Link to updated https://www.teads.com/ad-policies/ (CTV Approved Vendor List)
Market Availability
Single OEM Market:: AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Multi OEM Market:: AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN
Available on:
Actual Ad size: 1629x420 px
View ad anatomyImmersive Masthead | Samsung
Specifications
Image Assets
File Type(s): .jpg
Dimensions: 3840x2160 px
Max File Size: 1 MB max
Interactions
Click-to-Web: Supported
Click-to-Video: Supported
Click-to-Video Assets
File Type(s): .mp4
Aspect Ratio: 16:9, 21:9
Max Duration: 60s max
recommend 15s or 30s
Max File Size: 30 MB max
Guidelines
Unexpanded Image Asset: Advertisers must provide the vertical location of their desired unexpanded view.
Advertisers must provide the top location of their unexpanded view, from 0-1104px by increments of 16px.
Unexpanded Image Asset Safe Zone: Safe Zone 230 px from the left
Minimum Font Size: 36 px
CTA Text: 25 character limit, including spaces*
*13 characters recommended for 2025 TVs
CTA Background Color: Light / Dark
To be specified.
Logo File Type(s): .png
Logo is added as a separate floating element; make sure the png file provided has transparency.
Logo Dimensions: 1120x400 px
Logo Size: 500 KB max
Submission
Lead Time: 7 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Available on:
Actual Ad size: 3840x2160 px
View ad anatomyScreensaver | LG
Market Availability
Single OEM Market:
AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
- Studio - Managed Service
- TAM - Managed Service
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1920x1080 px
Max File Size: 3 MB max
Interactions
Click-to-App: Supported
Click-to-DeepLink: Supported
Click-to-Web: Supported
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-Video: Supported
Click-to-Custom Landing Page: Supported
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 180s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Creative Best Practices
Margins: Top: 180 px; Left/Right: 192 px; Bottom: 241 px
Safe Zones: Refer to the template for safe zones
Submission
Lead Time: 5 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1920x1080 px
Max File Size: 3 MB max
Interactions
Click-to-App: Supported
YouTube / Disney ++ / Amazon Prime / Apple TV
Click-to-Full Screen Image: Supported
Click-to-Video: Supported
Click-to-Web: Supported - Not recommended
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 30s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Creative Best Practices
Margins: Top: 180 px; Left/Right: 192 px; Bottom: 241 px
Safe Zones: Refer to the template for safe zones
Guidelines
Ad Policies: View Content Guidelines
Link to updated https://www.teads.com/ad-policies/ (CTV Ad Policies section)
Submission
Lead Time: 3 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Approved 3rd Party Vendors: View Approved Vendor List
Link to updated https://www.teads.com/ad-policies/ (CTV Approved Vendor List)
Market Availability
Single OEM Market:: AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Available on:
Actual Ad size: 1920x1080 px
View ad anatomyWedge | LG
Market Availability
Single OEM Market:
AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
- Studio - Managed Service
- TAM - Managed Service
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1440x1080 px
Max File Size: 3 MB max
Interactions
Click-to-App: Supported
Click-to-DeepLink: Supported
Click-to-Web: Supported
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-Video: Supported
Click-to-Image: Supported
Click-to-Custom Landing Page: Supported
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 180s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Guidelines
Click-to-Overlay - Interaction Flow: Upon click, the ad expands into a full-screen video with a 300x250 banner in the bottom right corner.
User can click the banner to App, DeepLink, or Web.
Click-to-Overlay - Banner Dimensions: 300x250 px
Asset required for the Overlay interaction.
Click-to-Overlay - Video Specs: 16:9, 180s max, 30 MB max
Asset required for the Overlay interaction.
Market Restriction: Not available in Germany
Creative Best Practices
Safe Zones: Refer to the template for safe zones
Submission
Lead Time: 5 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1440x1080 px
Max File Size: 4 MB max
Interactions
Click-to-App: Supported
YouTube / Disney ++ / Amazon Prime / Apple TV
Click-to-Full Screen Image: Supported
Click-to-Video: Supported
Click-to-Web: Supported - Not recommended
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 30s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Creative Best Practices
Safe Zones: Refer to the template for safe zones
Guidelines
Ad Policies: View Content Guidelines
Link to updated https://www.teads.com/ad-policies/ (CTV Ad Policies section)
Submission
Lead Time: 3 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Approved 3rd Party Vendors: View Approved Vendor List
Link to updated https://www.teads.com/ad-policies/ (CTV Approved Vendor List)
Market Availability
Single OEM Market:: AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Available on:
Actual Ad size: 1440x1080 px
View ad anatomyInline Banner | LG
Market Availability
Single OEM Market:
AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
- Studio - Managed Service
- TAM - Managed Service
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1770x221 px
Max File Size: 3 MB max
Interactions
Click-to-App: Supported
Click-to-DeepLink: Supported
Click-to-Web: Supported
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-Video: Supported
Click-to-Image: Supported
Click-to-Custom Landing Page: Supported
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 180s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Creative Best Practices
Static Display Only:
Top/Left/Right: 7 px; Bottom: 40 px
Sponsored Text: Located bottom left for the duration of the ad
Submission
Lead Time: 5 business days
Tracking
1st Party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1770x221 px
Max File Size: 3 MB max
Interactions
Click-to-Video: Supported
Click-to-Full Screen Image: Supported
Click-to-App: Supported
YouTube / Disney ++ / Amazon Prime / Apple TV
Click-to-Web: Supported - Not recommended
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 30s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Creative Best Practices
Static Display Only:
Margins: Top/Left/Right: 7 px; Bottom: 40 px
Sponsored Text: Located bottom left for the duration of the ad
Guidelines
Ad Policies: View Content Guidelines
Link to updated https://www.teads.com/ad-policies/ (CTV Ad Policies section)
Submission
Lead Time: 3 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Approved 3rd Party Vendors: View Approved Vendor List
Link to updated https://www.teads.com/ad-policies/ (CTV Approved Vendor List)
Market Availability
Single OEM Market:: AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Available on:
Actual Ad size: 1770x221 px
View ad anatomyContent Launcher | LG
Market Availability
Single OEM Market:
AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
- Studio - Managed Service
- TAM - Managed Service
Specifications
Image Assets
File Type(s): .jpg, .png, .gif
Dimensions: 300x250 px
Max File Size: 250 KB max
Interactions
Click-to-App: Supported
Click-to-DeepLink: Supported
Click-to-Web: Supported
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-Video: Supported
Click-to-Image: Supported
Click-to-Overlay: Supported
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 180s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Guidelines
Click-to-Overlay - Interaction Flow: Upon click, the ad expands into a full-screen video with a 300x250 banner in the bottom right corner.
User can click the banner to App, DeepLink, or Web.
Click-to-Overlay - Banner Dimensions: 300x250 px
Asset required for the Overlay interaction.
Creative Best Practices
Key Elements: Place key content within the center of the creative
GIF Frame Rate: Between :0.2s and :5s
GIF Number of Frames: Up to 4
GIF Duration: Less than or equal to :15s
Submission
Lead Time: 5 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 300x250 px
Max File Size: 150 KB max
Interactions
Click-to-Video: Supported
Click-to-Full Screen Image: Supported
Click-to-Web: Supported, not recommended
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-App: Supported
YouTube / Disney ++ / Amazon Prime / Apple TV
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 30s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Creative Best Practices
Key Elements: Place key content within the center of the creative
Guidelines
Ad Policies: View Content Guidelines
Link to updated https://www.teads.com/ad-policies/ (CTV Ad Policies section)
Submission
Lead Time: 3 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Approved 3rd Party Vendors: View Approved Vendor List
Link to updated https://www.teads.com/ad-policies/ (CTV Approved Vendor List)
Market Availability
Single OEM Market:: AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Available on:
Actual Ad size: 300x250px
Content Store Display | LG
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 970x250 px
Max File Size: 250 KB max
Interactions
Click-to-App: Supported
Click-to-DeepLink: Supported
Click-to-Web: Supported
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-Video: Supported
Click-to-Image: Supported
Click-to-Overlay: Supported
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 180s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Guidelines
Click-to-Overlay - Interaction Flow: Upon click, the ad expands into a full-screen video with a 300x250 banner in the bottom right corner.
User can click the banner to App, DeepLink, or Web.
Click-to-Overlay - Banner Dimensions: 300x250 px
Asset required for the Overlay interaction.
Creative Best Practices
Margins: Top/Left/Right: 9 px; Bottom: 30 px
Rotation: Auto-rotation up to 5 cards, pauses on interaction
Submission
Lead Time: 5 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Available on:
Actual Ad size: 970x250 px
View ad anatomyMasthead Display | LG
Market Availability
Single OEM Market:
AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Multi OEM Market:
AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN
- Studio - Managed Service
- TAM - Managed Service
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1629x420 px
Max File Size: 3 MB
Interactions
Click-to-App: Supported
Click-to-DeepLink: Supported
Click-to-Web: Supported
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-Video: Supported
Click-to-Image: Supported
Click-to-Custom Landing Page: Supported
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 180s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Creative Best Practices
Margins: Top/Left/Right: 15 px; Bottom: 50 px
Rotation: Auto-rotation up to 5 cards, pauses on interaction
Video Interaction: Videos are clickable, autoplay muted, sound on hover
Submission
Lead Time: 5 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Specifications
Image Assets
File Type(s): .jpg, .png
Dimensions: 1920x496 px
Max File Size: 500 KB max
Interactions
Click-to-Video: Supported
Click-to-Full Screen Image: Supported
Click-to-Web: Supported - Not recommended
Click-to-App: Supported
YouTube / Disney ++ / Amazon Prime / Apple TV
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 30s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Dimensions: 1920x1080
Max File Size: 3 MB max
Creative Best Practices
CTA: Placed on the right for LG - Optional
Guidelines
Ad Policies: View Content Guidelines
Link to updated https://www.teads.com/ad-policies/ (CTV Ad Policies section)
Submission
Lead Time: 3 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Approved 3rd Party Vendors: View Approved Vendor List
Link to updated https://www.teads.com/ad-policies/ (CTV Approved Vendor List)
Market Availability
Single OEM Market:: AE, AR, BA, BR, BS, BZ, CA, CL, CO, CR, CY, DK, DR, EC, EE, ES, FI, HK, HN, IL, IN, JM, JP, KR, LT, LV, MD, ME, MK, MX, NI, NL, NO, NZ, PA, PE, PT, PY, QA, SA, SE, SV, TW, UK, US, UY
Multi OEM Market:: AT, AU, BE, BG, CH, CZ, DE, FR, GR, HR, HU, ID, IT, MY, PH, PL, RO, RS, SG, SI, SK, TH, VN
Available on:
Actual Ad size: 1629x420 px
View ad anatomyMasthead Video Companion | LG
Specifications
Image Companion Assets
File Type(s): .jpg, .png
Dimensions: 1629x420 px
Max File Size: 3MB
Video Companion
File Type(s): .mp4
Dimensions: 747x420 px
Max File Size: 30 MB
Interactions
Click-to-App: Supported
Click-to-DeepLink: Supported
Click-to-Web: Supported
Website must be compatible with Chromium 87, 79, 68, 53, 38.
Click-to-Video: Supported
Click-to-Image: Supported
Click-to-Custom Landing Page: Supported
Click-to-Video Assets
Aspect Ratio: 16:9
Specs for the video asset triggered by interaction.
Max Duration: 180s max
Specs for the video asset triggered by interaction.
Max File Size: 30 MB max
Specs for the video asset triggered by interaction.
Click-to-Image Assets
Aspect Ratio: 16:9
Specs for the image asset triggered by interaction.
Dimensions: 1920x1080 px
Specs for the image asset triggered by interaction.
Max File Size: 3 MB max
Specs for the image asset triggered by interaction.
Creative Best Practices
For Video Masthead: CTA Overlay - Bottom right, includes a semi-transparent background for duration of ad
Margins: Top/Left/Right: 15 px; Bottom: 50 px
Rotation: Auto-rotation up to 5 cards, pauses on interaction
Video Interaction: Videos are clickable, autoplay muted, sound on hover
End Card: Include to avoid black screen, remains for 5s
Submission
Lead Time: 5 business days
Tracking
1st party, 3rd Party Tracking: 1x1 pixel supported (without action/redirect)
Available on:
Actual Ad size: 1629x420 px
View ad anatomy
