Success Story

Client

Omnichannel Strategy Elevates Awareness and Consideration for Alpro

View rate vs. benchmark

+8%

Attention vs. benchmark

+8%

Consideration vs. control

+12%

Purchase intent vs. control

Industry

CPG

Business Size

Large Business

Outcomes

Awareness, Purchase Intent

Region

EMEA

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The Challenge

Alpro has been a pioneer in plant-based nutrition for over 40 years. In the face of increasing competition and changing consumer needs, the brand sought to elevate awareness and consideration of its product – strengthening visibility and relevance among its intended audience in the process.

The Solution

Teads implemented an omnichannel strategy that combined CTV placements and interactive InRead formats across premium publishers. Using Teads Studio, AI-driven optimization enhanced creative display and video assets to capture audience attention and sustain it.

In collaboration with Lumen and Cint, attention and brand lift studies measured the campaign’s impact on Alpro’s brand awareness and consideration goals.

The Results

The omnichannel activation delivered +8% attention and more than double the view rate versus Lumen benchmarks. Meanwhile, the brand lift study confirmed cross-screen impact, evidenced by +4% awareness and boosted consideration and purchase intent – demonstrating how Teads enabled measurable brand success across different stages of the funnel.