Success Story

Client

Captivating Audiences for Consideration of Leica’s CINE1

+65%

Attention vs. standard display

550K

Interactions with ad experience

1.5x

Lift in brand choice

+33%

Purchase intent

Industry

Tech

Business Size

Large Business

Outcomes

Awareness, Consideration, Purchase Intent

Region

EMEA

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Introduction

Leica, renowned for its iconic cameras, offers innovative solutions characterized by indisputable quality. This commitment to excellence makes Leica the preferred choice for loyal customers worldwide. The CINE 1 – the first laser TV from the brand linked to cinema – continues the Leica legacy of moving people through imagery.

The Challenge

The brand sought to elevate the all-in-one entertainment system with creative assets that delivered the feeling (and art) of home cinema. The campaign’s creative dimension aimed to translate this innovative and authentic living room experience onto the small screen of a mobile canvas – leveraging a high-attention environment to drive consideration.

The Solution

Leica engaged Teads Studio to design custom experiences that fused together video storytelling and product-led narrative. With full access to the campaign’s creative assets, the Studio team designed added layers of animation and engagement to capture and hold audience attention, mid-scroll. In allowing the user to uncover product features and video storytelling on their own terms, unique rich media formats drove over 50% completion rate of the video asset, with a deep dwell and high multi-touch rate.

The Results

Research in collaboration with Lumen was likewise conducted to verify the impact and uplift of Leica’s campaign.

Brand Uplift

7 out of 10 users felt the interactive format told them something new, while exposure likewise drove positive brand perception for Leica, such as being a quality and innovative brand.

Hands-on Engagement

The interactive format captured viewer attention 54% longer compared to the static ad while outperforming Lumen benchmarks for active attention vs. all other display and social channels.

Designed for Impact

More than 38% of viewers said they preferred the interactive experience mixing in compelling visuals and video assets compared to the static ad. Respondents were 1.5x more likely to choose Leica after exposure, while +33% were more likely to say they would buy CINE 1 as a result.

In Our Clients' Words

"Beyond engagement rates, high attention environments, and quality traffic delivered by the campaign itself, our work with Teads gave proof to the creative impact and uplift of the Leica brand."

Tatiana Zhemaytis

Online Marketing Manager, Leica