In the latest Talks With Teads, Martin Bryan, Chief Sustainability Officer at IPG Media Brands, sits down with Natalie Bastian, Teads Global CMO, at Cannes Lions 2024 to discuss sustainability’s increasing relevance in the advertising industry. From carbon footprint measurement to decarbonization strategies, Bryan sheds light on how brands can balance sustainability with business success.
Key Insights:
- Driving Sustainability in Advertising
Martin Bryan explains how IPG Media Brands developed its sustainability practice in response to client needs, focusing on measuring carbon footprints and guiding clients on decarbonization. He highlights the industry’s collaborative approach to meeting new sustainability standards. - Leveraging Data for Sustainability
In partnership with Teads and Project Drawdown, IPG Media Brands uses data to understand barriers to climate action and help brands engage consumers in meaningful ways. This initiative aligns sustainability with business growth without sacrificing profitability. - Looking Ahead: Accountability and Decarbonization
With new frameworks in place, Bryan sees brands making sustainability a core business priority. Decarbonization will be both a competitive advantage and a regulatory necessity, proving that doing good for the planet can also drive business success.
For more insights on the latest trends in marketing, media, and tech, discover our “Talks With Teads” series.