Following a series of successful events around the globe, our most recent Teads Luxury Summit unfolded in the heart of Paris, coming on the heels of our enlightening gathering in Tokyo and South Korea. This marked the third occasion we’ve brought together the brightest minds and most prestigious brands in the luxury sector to dive deep into the evolving world of online advertising.
The summit in Paris was not just another meeting; it was a vibrant hub of innovation, strategy, and insight, attracting over 100 clients to discuss the future of digital luxury. Among those presenting was Rachid Ait Addi, SVP of Strategic Accounts, who brought global updates to the forefront, including 3D storytelling, Virtual Try-On (VTO), and the increasing importance of Connected TV (CTV) and omnichannel strategies. These discussions underscored the summit’s focus on the cutting-edge technologies shaping the best online video and display branding experiences.
A significant highlight was our discussion with Threedium and Boucheron, showcasing an innovation in their campaign with Vincent Legros, Head of Studio Teads France & Belgium. This partnership underscores the summit’s mission to blend innovation with practicality, offering attendees a glimpse into the future of luxury brand marketing.
The underlying themes of interactivity and creativity resonated throughout the presentations, emphasizing the importance of building a captivating online brand experience. This approach leverages smart data usage and artificial intelligence to create memorable and relevant user experiences. Furthermore, the discussions on Clean Advertising provided valuable insights into maintaining visibility, brand safety, and protection against online fraud.
Teads’ connects luxury brands with consumers across every screen in premium environments. To read more luxury highlights, download the 10 Golden Rules for Beauty & Luxury Advertising Infographic.