In the latest installment of Teads’ video series, Talks with Teads, Global CMO Natalie Bastian engages in a conversation with Condé Nast’s Global Chief Business Officer, Deborah Brett. Brett delves into the pivotal role attention and context play in today’s advertising landscape.
“Embracing attention is crucial for us. We’ve seen how our premium environments foster greater attention and superior content quality. This, in turn, drives intent, outcomes, and purchase decisions,” Deborah highlights.
Addressing the phasing out of cookies, Deborah emphasizes the value of context. “At Condé Nast, we believe context is our cookie—a permanent fixture. Our first-party data epitomizes our direct rapport with our audience.”
To gain further insights from Deborah, including her advice for marketers keen on leveraging attention, watch the full interview and download the joint The Attention Economy Study.