Check out this thought-provoking conversation with Jim Cooper, Editor in Chief at Digiday, and Victoria Sjardin, VP of Marketing Excellence International at Kraft Heinz, about the evolving landscape of attention metrics in a post-cookie era.
Victoria emphasized the importance of capturing consumer attention and actively engaging them in communication strategies.
“As marketers, we understand that building brands and driving business success is closely tied to creating meaningful connections with our audience.” – Victoria Sjardin
Watch the video and stay tuned for more captivating discussions from Teads’ and Digiday’s CMO Series.